LES MILLS On Demand - at home fitness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LES MILLS On Demand - at home fitness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LES MILLS On Demand - at home fitness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LES MILLS On Demand - at home fitness
App Name : LES MILLS On Demand - at home fitness
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Les Mills
Publisher : Instagram,Facebook,Kids Album:Colors,Animal,Fruit,Cantonese Sharing Apps,Women Workout - Home Workout for Women Lose Weight,Gym Fitness & Bodybuilding Guide Faceapp Training
Total creative ads during the time period : 1,630
Duration : 531
Popularity : 162,092
Check ASO Keywords of LES MILLS On Demand - at home fitness
2. LES MILLS On Demand - at home fitness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LES MILLS On Demand - at home fitness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LES MILLS On Demand - at home fitness in the recent period. As of 2021-03-15, among the LES MILLS On Demand - at home fitness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 45.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.58%, Carousel category's proportion is 9.64%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, LES MILLS On Demand - at home fitness's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.88%,
Messenger's proportion is 27.78%,
Audience Network's proportion is 23.54%,
Facebook's proportion is 15.88%,
Google Ads(Admob)'s proportion is 0.92%.
In the date of 2021-03-15, LES MILLS On Demand - at home fitness‘s network with the most ads is Instagram and its proportion is 25.3%.
3. Top 3 Ad Creative Analysis of LES MILLS On Demand - at home fitness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LES MILLS On Demand - at home fitness. We can see some advertising trends.
Top 1 Ad Creative of LES MILLS On Demand - at home fitness
Ad Details ：
Headline ：Start For Free
Text ：LesMillsOnDemand.com
Top 2 Ad Creative of LES MILLS On Demand - at home fitness
Ad Details ：
Headline ：The Ultimate Fitness App
Text ：Get unlimited access to over 800 workouts, free workout plans and the world’s best instructors - in one app.
Top 3 Ad Creative of LES MILLS On Demand - at home fitness
Ad Details ：
Headline ：The Ultimate Fitness App
Text ：Get unlimited access to over 800 workouts, free workout plans and the world’s best instructors - in one app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 199 | 170 | 170 |
| Popularity | 997 | 977 | 977 |
| Dimensions | 1060 x 175 | 320 x 400 | 320 x 400 |
| Creative Type | Image | Video | Video |
| Network | YouTube | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam,Czech,Slovak,Georgia,United Arab Emirates,United States,Thailand,Serbia and Montenegro,Chile,Saudi Arabia,Colombia,Algeria,Turkey,Norway,Iceland,Netherlands,Croatia,India,Romania,Tunisia | Australia,United States,United Kingdom,Canada | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LES MILLS On Demand - at home fitness in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free LES MILLS On Demand - at home fitness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LES MILLS On Demand - at home fitness, you can click the app name below to view related reports, or you can find more info in ASOTools.