Lexus Link Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lexus Link's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lexus Link.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lexus Link
App Name : Lexus Link
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Toyota Motor Europe (TME)
Publisher : Facebook,Instagram,SmartNews: Local Breaking News,POTO - Photo Collage Editor,汽车运,Un día más culto,GulogGratis
Total creative ads during the time period : 392
Duration : 537
Popularity : 32,926
Check ASO Keywords of Lexus Link
2. Lexus Link’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lexus Link in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lexus Link in the recent period. As of 2021-03-15, among the Lexus Link‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 67.74%, Carousel category's proportion is 6.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lexus Link's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.32%,
Facebook's proportion is 28.44%,
Messenger's proportion is 21.43%,
Audience Network's proportion is 19.68%,
's proportion is .
In the date of 2021-03-15, Lexus Link‘s network with the most ads is Instagram and its proportion is 45.16%.
3. Top 3 Ad Creative Analysis of Lexus Link
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lexus Link. We can see some advertising trends.
Top 1 Ad Creative of Lexus Link
Ad Details ：
Headline ：Získajte model Lexus NX 300h Prestiege Safety so zľavou 8 500 €
Text ：Spoznajte obľúbený model značky Lexus - mestský crossover NX, ktorý vás očarí svojim odvážnym dizajnom, vysokou kvalitou spracovania interiéru a komfortnou jazdou podporenou prvotriednym bezpečnostným systémom Lexus Safety System+.
Top 2 Ad Creative of Lexus Link
Ad Details ：
Headline ：Vyberte si svoje SUV značky Lexus
Text ：Pozoruhodný dizajn, kultivovaný luxus a dokonalé remeselné spracovanie sú charakteristickými znakmi vozidiel SUV značky Lexus. Každý model je poháňaný technológiou hybridného pohonu bez nutnosti dobíjania a vo výbave má bezpečnostný systém Lexus Safety System +, vďaka čomu znižuje emisie a prispieva k bezpečnosti našich ciest. Vyberte si model, ktorý najlepšie vyhovuje vášmu životnému štýlu.
Top 3 Ad Creative of Lexus Link
Ad Details ：
Headline ：Zažite priekopnícky hybrid bez nutnosti dobíjania Lexus IS 300h už od...
Text ：Hľadáte spojenie atraktívneho vzhľadu s prepracovanými technológiami a bezkonkurenčným pohodlím? Vyberte si tento mimoriadny športový sedan, ktorý vám rozprúdi krv v žilách.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 43 | 43 |
| Popularity | 224 | 223 | 223 |
| Dimensions | 600 x 409 | 600 x 378 | 600 x 338 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Slovak | Slovak | Slovak |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Lexus Link in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Lexus Link's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lexus Link, you can click the app name below to view related reports, or you can find more info in ASOTools.