Lidl Plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lidl Plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lidl Plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lidl Plus
App Name : Lidl Plus
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Lidl Digital International GmbH & Co. KG
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Big Vegas - Free Slots,Boys Skins for Minecraft,暇つぶしゲーム-ディグマン 面白い暇つぶしげーむ
Total creative ads during the time period : 1,292
Duration : 955
Popularity : 99,093
Check ASO Keywords of Lidl Plus
2. Lidl Plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lidl Plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lidl Plus in the recent period. As of 2021-03-16, among the Lidl Plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Lidl Plus's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Lidl Plus‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lidl Plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lidl Plus. We can see some advertising trends.
Top 1 Ad Creative of Lidl Plus
Ad Details ：
Headline ：Elektrische barbecue
Text ：nu met gratis verzending 🚚
Top 2 Ad Creative of Lidl Plus
Ad Details ：
Headline ：Elektrische barbecue
Text ：nu met gratis verzending 🚚
Top 3 Ad Creative of Lidl Plus
Ad Details ：
Headline ：Elektrische barbecue
Text ：nu met gratis verzending 🚚
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 156 | 156 | 156 |
| Popularity | 960 | 959 | 959 |
| Dimensions | 500 x 500 | 500 x 500 | 500 x 500 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Liechtenstein,Austria,Germany | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Lidl Plus in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Lidl Plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lidl Plus, you can click the app name below to view related reports, or you can find more info in ASOTools.