Lidl Plus Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lidl Plus’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lidl Plus.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lidl Plus

App Name : Lidl Plus

Logo

Lidl Plus-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Audience Network

Developer : Lidl Digital International GmbH & Co. KG

Publisher : Fotor - Photo Editor & Collage,脱出ゲーム-ディグマン オススメ暇つぶし脱出ゲーム,Royale Summoners - War Of Dragon And Monster,Smart Riddles - Brain Teasers,Sniper Shooting Iceland 3D,Crisp LADA TAZ Simulator,TopBuzz: Notícias,Vídeos, GIFs,MySQL QueryDB Client

Total creative ads during the time period : 52

Duration : 757

Popularity : 3,008

2. Lidl Plus’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lidl Plus in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lidl Plus in the recent period. As of 2020-08-30, among the Lidl Plus‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-30, Lidl Plus’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-30, Lidl Plus‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Lidl Plus

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lidl Plus. We can see some advertising trends.

Top 1 Ad Creative of Lidl Plus

Ad Details :

Headline :Lidl Plus

Text :Scan your Lidl Plus app at the checkout every time you shop and receive instant savings of at least €10 each week! Download the app today to receive your €5 off when you spend €25 introductory coupon.

Top 2 Ad Creative of Lidl Plus

Ad Details :

Headline :Die kostenlose Lidl Plus-App!

Text :Connecting to the iTunes Store.

Top 3 Ad Creative of Lidl Plus

Ad Details :

Headline :Lidl Plus

Text :Scan your Lidl Plus app at the checkout every time you shop and receive instant savings of at least €10 each week! Download the app today and get €5 off when you spend €25.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 32 43 21
Popularity 296 233 183
Dimensions 1080 x 1080 600 x 600 426 x 426
Creative Type Video Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Croatia,Romania Switzerland,Slovenia,Austria,Hungary,Czech,Liechtenstein,Italy,Slovak,Germany Ireland
Language English English English

Through the above analysis, we can see that the most effective channel for Lidl Plus in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Lidl Plus’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lidl Plus, you can click the app name below to view related reports.