LifeAfter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LifeAfter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LifeAfter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LifeAfter
App Name : LifeAfter
OS : Android
Network : Google Ads(Admob),Audience Network,Twitter
Developer : NetEase Games
Publisher : Instagram,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,SHAREit - Transfer & Share,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 3,265
Duration : 792
Popularity : 448,520
Check ASO Keywords of LifeAfter
2. LifeAfter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LifeAfter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LifeAfter in the recent period. As of 2021-03-15, among the LifeAfter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 98.46%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 1.54%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, LifeAfter's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.03%,
Audience Network's proportion is 23.9%,
Instagram's proportion is 22.11%,
Messenger's proportion is 17.94%,
Google Ads(Admob)'s proportion is 0.01%.
In the date of 2021-03-15, LifeAfter‘s network with the most ads is Facebook and its proportion is 26.15%.
3. Top 3 Ad Creative Analysis of LifeAfter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LifeAfter. We can see some advertising trends.
Top 1 Ad Creative of LifeAfter
Ad Details ：
Top 2 Ad Creative of LifeAfter
Ad Details ：
Headline ：Best Survival Game on Mobile! EVER!👉👉
Text ：Find a lovely partner or stay lonely!?
🔥🔥LifeAfter, the HOTTEST zombie apocalypse survival game in 2020! Download free today!
Top 3 Ad Creative of LifeAfter
Ad Details ：
Headline ：Save the world with pals!!👉👉
Text ：💥Levin City Station open!💥
Disarming bombs. Escaping the tunnel. It’s a race against time❗❗❗
New war has started. Come back! We’ll fight side by side in Levin City!💥💥💥
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 675||400 x 224||224 x 400|
|Countries||Japan||Brazil||New Zealand,Trinidad and Tobago,Ecuador,South Africa,Sierra Leone,Honduras,Afghanistan,India,Pakistan,Japan,Colombia,Burundi,United States,Thailand,Mexico,Georgia,Saint Vincent and the Grenadines,Venezuela,Wallis and Futuna Islands|
Through the above analysis, we can see that the most effective channel for LifeAfter in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free LifeAfter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LifeAfter, you can click the app name below to view related reports, or you can find more info in ASOTools.