Light Read Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Light Read’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Light Read.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Light Read

App Name : Light Read

Logo

Light Read-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Team of Vitaltek Inc.

Publisher : 7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Blue Light Filter,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,USA Weather forecast

Total creative ads during the time period : 4,049

Duration : 129

Popularity : 310,487

2. Light Read’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Light Read in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Light Read in the recent period. As of 2020-09-06, among the Light Read‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 64.09%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.97%, Carousel category’s proportion is 9.94%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Light Read’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 36.9%,

Instagram’s proportion is 21.24%,

Messenger’s proportion is 21.24%,

Audience Network’s proportion is 20.61%,

’s proportion is .

In the date of 2020-09-06, Light Read‘s network with the most ads is Facebook and its proportion is 33.7%.

3. Top 3 Ad Creative Analysis of Light Read

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Light Read. We can see some advertising trends.

Top 1 Ad Creative of Light Read

Ad Details :

Headline :Read Whenever, Wherever

Text :Light Read–The most anticipated novel APP, enjoy the convenience of having a book in your pocket, anytime and anywhere! [Introduction] All novels in the APP are Free Do expect constant updates to satisfy your desire to read! The APP that understands you the most, with a variety of novels that will...

Top 2 Ad Creative of Light Read

Ad Details :

Headline :Read Whenever, Wherever

Text :Light Read–The most anticipated novel APP, enjoy the convenience of having a book in your pocket, anytime and anywhere! [Introduction] All novels in the APP are Free Do expect constant updates to satisfy your desire to read! The APP that understands you the most, with a variety of novels that will...

Top 3 Ad Creative of Light Read

Ad Details :

Headline :Read Whenever, Wherever

Text :Light Read–The most anticipated novel APP, enjoy the convenience of having a book in your pocket, anytime and anywhere! [Introduction] All novels in the APP are Free Do expect constant updates to satisfy your desire to read! The APP that understands you the most, with a variety of novels that will...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 86 86 86
Popularity 687 683 681
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Audience Network Messenger Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Light Read in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Light Read’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Light Read, you can click the app name below to view related reports.