LightInTheBox Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LightInTheBox's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LightInTheBox.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LightInTheBox
App Name : LightInTheBox
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : LightInTheBox Co.,Ltd.
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,GulogGratis,Korean Food Recipes - 10k Recipes,OLX Classifieds
Total creative ads during the time period : 10,000
Duration : 1,790
Popularity : 4,899,406
Check ASO Keywords of LightInTheBox
2. LightInTheBox’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LightInTheBox in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LightInTheBox in the recent period. As of 2021-03-15, among the LightInTheBox‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, LightInTheBox's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.72%,
Audience Network's proportion is 24.47%,
Messenger's proportion is 24.27%,
Instagram's proportion is 24.15%,
Google Ads(Admob)'s proportion is 2.4%.
In the date of 2021-03-15, LightInTheBox‘s network with the most ads is Google Ads(Admob) and its proportion is 31.31%.
3. Top 3 Ad Creative Analysis of LightInTheBox
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LightInTheBox. We can see some advertising trends.
Top 1 Ad Creative of LightInTheBox
Ad Details ：
Headline ：Low to $11.9
Text ：Hot Sale Men's 3D T-shirt♂ Save Up to 40%, All Under $15 Plus Size Available https://bit.ly/3a9zkoZ
Top 2 Ad Creative of LightInTheBox
Ad Details ：
Headline ：BIG SALE
Text ：Take your favorites before they are gone.
✔Men's Suits ON SALE✔
Find more>>http://bit.ly/336LWJF
Top 3 Ad Creative of LightInTheBox
Ad Details ：
Headline ：BIG SALE
Text ：Take your favorites before they are gone.
✔Men's Suits ON SALE✔
Find more>>http://bit.ly/336LWJF
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 479 | 469 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 1080 x 1080 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 4 | 21 | 2 |
| Countries | Lithuania,Belgium,Greece | Austria,Belgium | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LightInTheBox in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LightInTheBox's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LightInTheBox, you can click the app name below to view related reports, or you can find more info in ASOTools.