Limelight - Music Discovery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Limelight - Music Discovery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Limelight - Music Discovery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Limelight - Music Discovery
App Name : Limelight - Music Discovery
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Limelight Music Incorporated
Publisher : Instagram
Total creative ads during the time period : 16
Duration : 176
Popularity : 5,679
Check ASO Keywords of Limelight - Music Discovery
2. Limelight - Music Discovery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Limelight - Music Discovery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Limelight - Music Discovery in the recent period. As of 2020-09-29, among the Limelight - Music Discovery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-29, Limelight - Music Discovery's the proportion of networks impressions are placed like this:
Facebook's proportion is 75.1%,
Instagram's proportion is 15.26%,
Audience Network's proportion is 5.02%,
Messenger's proportion is 4.62%,
's proportion is .
In the date of 2020-09-29, Limelight - Music Discovery‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Limelight - Music Discovery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Limelight - Music Discovery. We can see some advertising trends.
Top 1 Ad Creative of Limelight - Music Discovery
Ad Details ：
Headline ：
Text ：Limelight seeks to help up and coming artists build an established fanbase, starting with local exposure. Our algorithm lets your music grow organically: as the ratings on your songs increase, so will its exposure 📈
Top 2 Ad Creative of Limelight - Music Discovery
Ad Details ：
Headline ：
Text ：Limelight seeks to help up and coming artists build an established fanbase, starting with local exposure. Our algorithm lets your music grow organically: as the ratings on your songs increase, so will its exposure 📈
Top 3 Ad Creative of Limelight - Music Discovery
Ad Details ：
Headline ：
Text ：We made Tinder for music by independent artists.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 95 | 47 |
| Popularity | 992 | 767 | 280 |
| Dimensions | 400 x 400 | 400 x 400 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Jamaica,Canada,Colombia | Jamaica,Canada,Colombia | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Limelight - Music Discovery in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Limelight - Music Discovery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Limelight - Music Discovery, you can click the app name below to view related reports, or you can find more info in ASOTools.