LinkedIn Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the LinkedIn’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LinkedIn.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of LinkedIn

App Name : LinkedIn



OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : LinkedIn Corporation

Publisher : Buraco Canastra Online,Сканер QR-кодов и штрих-кодов,オセロクエスト (旧リバーシ大戦),SoundTube Free Music Player,POS - Malaysia PosLaju Parcel Tracker,まものダンジョン -放置タップRPG-,Cell Trap Multiplayer,Pic Crossword Puzzles and Quiz

Total creative ads during the time period : 1,471

Duration : 2,250

Popularity : 45,630

2. LinkedIn’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LinkedIn in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of LinkedIn in the recent period. As of 2020-09-07, among the LinkedIn‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, LinkedIn’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 35.15%,

Instagram’s proportion is 32.43%,

Messenger’s proportion is 32.43%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, LinkedIn‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of LinkedIn

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LinkedIn. We can see some advertising trends.

Top 1 Ad Creative of LinkedIn

Ad Details :

Headline :Stay informed, on the go

Text :‎LinkedIn is the social network for job seekers, professionals, and businesses. Build your network, find business contacts, connect with recruiters, and use your professional profile as an online resume. LinkedIn’s job search filters help you narrow down from the millions of jobs posted to the j...

Top 2 Ad Creative of LinkedIn

Ad Details :

Headline :Get a job you can love.

Text :Hear about jobs as soon as they’re posted with the LinkedIn app.

Top 3 Ad Creative of LinkedIn

Ad Details :

Headline :Get a job you can love.

Text :Hear about jobs as soon as they’re posted with the LinkedIn app.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 161 74 65
Popularity 688 442 352
Dimensions 1080 x 1080 960 x 960 1280 x 720
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries United States,Australia,Switzerland,United Kingdom,Singapore,India,Canada Canada,Australia,United States,United Kingdom Canada,United States,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for LinkedIn in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free LinkedIn’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to LinkedIn, you can click the app name below to view related reports.