LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
App Name : LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : AppBrew, inc.
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,Ameba,Saheli App for Pregnant Women
Total creative ads during the time period : 2,808
Duration : 892
Popularity : 307,433
Check ASO Keywords of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
2. LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ in the recent period. As of 2021-03-15, among the LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 68.75%, Carousel category's proportion is 15.62%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.87%,
Audience Network's proportion is 25.04%,
Messenger's proportion is 24.05%,
Facebook's proportion is 21.02%,
Google Ads(Admob)'s proportion is 0.02%.
In the date of 2021-03-15, LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ‘s network with the most ads is Instagram and its proportion is 28.12%.
3. Top 3 Ad Creative Analysis of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ. We can see some advertising trends.
Top 1 Ad Creative of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
Ad Details ：
Headline ：
Text ：コスメの使用感もHowToも、みんなのクチコミとランキングでチェックしちゃおう♡
ほしいコスメが見つかる無料クチコミアプリ、LIPS［リップス］
Top 2 Ad Creative of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
Ad Details ：
Headline ：LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
Text ：◆LIPSでできること◆ ・人気のコスメやメイクアップ商品を検索して評判を確認 ・Youtuberや人気ユーザー、友達のクチコミをフォロー ・気になるコスメをワンタッチで保存 ・メイクアップを投稿して友達と共有 ◆こんな人....
Top 3 Ad Creative of LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
Ad Details ：
Headline ：LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ
Text ：◆LIPSでできること◆ ・人気のコスメやメイクアップ商品を検索して評判を確認 ・Youtuberや人気ユーザー、友達のクチコミをフォロー ・気になるコスメをワンタッチで保存 ・メイクアップを投稿して友達と共有 ◆こんな人....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 307 | 333 | 323 |
| Popularity | 999 | 992 | 988 |
| Dimensions | 400 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LIPS(リップス) - コスメ・メイクのクチコミ検索アプリ, you can click the app name below to view related reports, or you can find more info in ASOTools.