Localiza Hertz - Rent a car Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Localiza Hertz - Rent a car's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Localiza Hertz - Rent a car.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Localiza Hertz - Rent a car
App Name : Localiza Hertz - Rent a car
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : LOCALIZA
Publisher : Instagram,Facebook,日本自由行地图导航,Go East! Coloring for kids,Saheli App for Pregnant Women,La Roue du Millionnaire
Total creative ads during the time period : 289
Duration : 710
Popularity : 30,759
Check ASO Keywords of Localiza Hertz - Rent a car
2. Localiza Hertz - Rent a car’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Localiza Hertz - Rent a car in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Localiza Hertz - Rent a car in the recent period. As of 2021-05-24, among the Localiza Hertz - Rent a car‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Localiza Hertz - Rent a car's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.93%,
Facebook's proportion is 24.77%,
Audience Network's proportion is 24.65%,
Instagram's proportion is 24.65%,
's proportion is .
In the date of 2021-05-24, Localiza Hertz - Rent a car‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Localiza Hertz - Rent a car
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Localiza Hertz - Rent a car. We can see some advertising trends.
Top 1 Ad Creative of Localiza Hertz - Rent a car
Ad Details ：
Headline ：Conclua a sua Reserva
Text ：Ainda dá tempo de concluir a sua reserva para garantir seu momento especial 💚😍
Top 2 Ad Creative of Localiza Hertz - Rent a car
Ad Details ：
Headline ：CUPOM20 com 20% de Desconto
Text ：Faça a sua reserva e garanta 20% de desconto. 💚😍 Use: CUPOM20
Top 3 Ad Creative of Localiza Hertz - Rent a car
Ad Details ：
Headline ：Garanta a sua Reserva
Text ：Ainda dá tempo de reservar seu carro e curtir novos caminhos. Finalize a sua reserva! 20% de desconto usando: CUPOM20 *Válido para retiradas até 30/04
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 41 | 41 |
| Popularity | 497 | 217 | 215 |
| Dimensions | 426 x 426 | 240 x 426 | |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 5 | 13 | 14 |
| Countries | Brazil | Brazil,Portugal,Angola | Brazil,Portugal,Angola |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Localiza Hertz - Rent a car in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Localiza Hertz - Rent a car's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Localiza Hertz - Rent a car, you can click the app name below to view related reports, or you can find more info in ASOTools.