Lofoten Travel Guide Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lofoten Travel Guide’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lofoten Travel Guide.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lofoten Travel Guide

App Name : Lofoten Travel Guide

Logo

Lofoten Travel Guide-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Seria AS

Publisher :

Total creative ads during the time period : 52

Duration : 396

Popularity : 3,931

2. Lofoten Travel Guide’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lofoten Travel Guide in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lofoten Travel Guide in the recent period. As of 2020-08-22, among the Lofoten Travel Guide‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 44.44%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 44.44%, Carousel category’s proportion is 11.11%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, Lofoten Travel Guide’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.22%,

Audience Network’s proportion is 23.36%,

Instagram’s proportion is 23.36%,

Messenger’s proportion is 23.07%,

’s proportion is .

In the date of 2020-08-22, Lofoten Travel Guide‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Lofoten Travel Guide

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lofoten Travel Guide. We can see some advertising trends.

Top 1 Ad Creative of Lofoten Travel Guide

Ad Details :

Headline :Besøk Lofoten i sommer.

Text :Opplev Lofoten hele året. Book rorbu, sjøhus, hotell og opplevelser. Sjekk topp 10 aktiviteter. Se bilder og video. Planlegg din reise til Lofoten her >>

Top 2 Ad Creative of Lofoten Travel Guide

Ad Details :

Headline :Besøk Lofoten i sommer.

Text :Opplev Lofoten hele året. Book rorbu, sjøhus, hotell og opplevelser. Sjekk topp 10 aktiviteter. Se bilder og video. Planlegg din reise til Lofoten her >>

Top 3 Ad Creative of Lofoten Travel Guide

Ad Details :

Headline :Besøk Lofoten i sommer.

Text :Opplev Lofoten hele året. Book rorbu, sjøhus, hotell og opplevelser. Sjekk topp 10 aktiviteter. Se bilder og video. Planlegg din reise til Lofoten her >>

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 37 37 37
Popularity 191 190 190
Dimensions 720 x 720 720 x 720 720 x 720
Creative Type Image Image Image
Network Instagram Messenger Facebook
Related Ads 1 1 1
Countries Norway Norway Norway
Language Norwegian Norwegian Norwegian

Through the above analysis, we can see that the most effective channel for Lofoten Travel Guide in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Lofoten Travel Guide’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lofoten Travel Guide, you can click the app name below to view related reports.