Lookout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lookout's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lookout.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lookout
App Name : Lookout
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : Securitas Direct AB
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,MySQL QueryDB Client,GulogGratis
Total creative ads during the time period : 1,249
Duration : 453
Popularity : 177,007
Check ASO Keywords of Lookout
2. Lookout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lookout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lookout in the recent period. As of 2021-03-14, among the Lookout‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Lookout's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.45%,
Instagram's proportion is 28.44%,
Messenger's proportion is 20.1%,
Audience Network's proportion is 20.01%,
's proportion is .
In the date of 2021-03-14, Lookout‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lookout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lookout. We can see some advertising trends.
Top 1 Ad Creative of Lookout
Ad Details ：
Headline ：Download appen og få besked om indbrud
Text ：Lookout er kommet til Næstved! Vil du gerne vide, når der bliver begået indbrud i dit lokalområde? 🚨
Med Lookout appen får du besked med det samme, hvis der sker noget mistænkeligt i dit nabolag.
Download appen nu, og bliv klogere på indbrudsrisikoen i dit område. 🏘
Top 2 Ad Creative of Lookout
Ad Details ：
Headline ：Download appen og få besked om indbrud
Text ：
Top 3 Ad Creative of Lookout
Ad Details ：
Headline ：Download appen og få besked om indbrud
Text ：Lookout er kommet til Aalborg! Vil du gerne vide, når der bliver begået indbrud i dit lokalområde? 🚨
Med Lookout appen får du besked med det samme, hvis der sker noget mistænkeligt i dit nabolag.
Download appen nu, og bliv klogere på indbrudsrisikoen i dit område. 🏘
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 328 | 234 | 328 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 2 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Lookout in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lookout's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lookout, you can click the app name below to view related reports, or you can find more info in ASOTools.