Loro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Loro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Loro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Loro
App Name : Loro
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : MILL
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,Vintage Retro Camera + VHS
Total creative ads during the time period : 136
Duration : 516
Popularity : 7,875
Check ASO Keywords of Loro
2. Loro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Loro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Loro in the recent period. As of 2021-03-15, among the Loro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.17%, Carousel category's proportion is 17.24%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Loro's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.93%,
Instagram's proportion is 24.92%,
Facebook's proportion is 24.58%,
Audience Network's proportion is 24.58%,
's proportion is .
In the date of 2021-03-15, Loro‘s network with the most ads is Instagram and its proportion is 27.59%.
3. Top 3 Ad Creative Analysis of Loro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Loro. We can see some advertising trends.
Top 1 Ad Creative of Loro
Ad Details ：
Headline ：Loro
Text ：¿Quieres saber qué hay en el centro comercial antes de ir?
Top 2 Ad Creative of Loro
Ad Details ：
Headline ：30%DCTO PAGANDO CON VISA
Text ：LORO y Visa se unen para cuidar tu bolsillo. Recibe 30% OFF para tu primera compra en LORO, pagando con tus tarjetas débito y crédito Visa. ¡Empieza a comprar ahora! AplicanT&C
Top 3 Ad Creative of Loro
Ad Details ：
Headline ：30%DCTO PAGANDO CON VISA
Text ：LORO y Visa se unen para cuidar tu bolsillo. Recibe 30% OFF para tu primera compra en LORO, pagando con tus tarjetas débito y crédito Visa. ¡Empieza a comprar ahora! AplicanT&C
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 12 | 12 |
| Popularity | 82 | 77 | 77 |
| Dimensions | 400 x 224 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Venezuela,Argentina,Paraguay,Spain,Peru,Chile,Cuba,Colombia,Mexico,Panama | Colombia | Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Loro in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Loro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Loro, you can click the app name below to view related reports, or you can find more info in ASOTools.