LOTTE Hotels & Resorts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LOTTE Hotels & Resorts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LOTTE Hotels & Resorts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LOTTE Hotels & Resorts
App Name : LOTTE Hotels & Resorts
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Lotte Hotels & Resorts
Publisher : Instagram,Facebook,하나님톡 (God Talk) - 성경, 명언, 기도, QT, 하나님, 예수님, 기독교,Cross Battlefield Fire,AppBox Pro,HuffPost - Daily Breaking News & Politics
Total creative ads during the time period : 656
Duration : 1,131
Popularity : 51,797
Check ASO Keywords of LOTTE Hotels & Resorts
2. LOTTE Hotels & Resorts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LOTTE Hotels & Resorts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LOTTE Hotels & Resorts in the recent period. As of 2021-05-25, among the LOTTE Hotels & Resorts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, LOTTE Hotels & Resorts's the proportion of networks impressions are placed like this:
Instagram's proportion is 62.96%,
Facebook's proportion is 37.04%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, LOTTE Hotels & Resorts‘s network with the most ads is Instagram and its proportion is 57.14%.
3. Top 3 Ad Creative Analysis of LOTTE Hotels & Resorts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LOTTE Hotels & Resorts. We can see some advertising trends.
Top 1 Ad Creative of LOTTE Hotels & Resorts
Ad Details ：
Headline ：LOTTE HOTEL YANGON
Text ：Touching your Heart
Top 2 Ad Creative of LOTTE Hotels & Resorts
Ad Details ：
Headline ：LOTTE HOTEL YANGON
Text ：Live beyond expections
Top 3 Ad Creative of LOTTE Hotels & Resorts
Ad Details ：
Headline ：LOTTE HOTEL YANGON
Text ：Unforgettable Comfort
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 516 | 516 | 498 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1450 x 1950 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Spain,Monaco,Switzerland,United Kingdom,Netherlands,Russia,Myanmar,Germany,France | France,Spain,Netherlands,United Kingdom,Germany,Switzerland,Monaco,Russia,Myanmar | Germany,United Kingdom,Myanmar,France,Switzerland,Spain,Monaco,Russia |
| Language | English | English | Norwegian |
Through the above analysis, we can see that the most effective channel for LOTTE Hotels & Resorts in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LOTTE Hotels & Resorts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LOTTE Hotels & Resorts, you can click the app name below to view related reports, or you can find more info in ASOTools.