Lotte Hotels Resorts Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lotte Hotels Resorts’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lotte Hotels Resorts.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lotte Hotels Resorts

App Name : Lotte Hotels Resorts

Logo

Lotte Hotels  Resorts-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Lotte Hotels & Resorts

Publisher : 하나님톡 (God Talk) - 성경, 명언, 기도, QT, 하나님, 예수님, 기독교,Huffington Post - News,AppBox Pro,미세군,날씨양 - 날씨/미세먼지/초미세먼지/오존/예보/위젯/알람/자외선지수/체감온도,겜툴 for 테라M - 테라 M 로드 (Tera M Load),바다날씨 프로(물때, 조석예보, 파고, 강수량,기상청),Hotel Ki Naukari

Total creative ads during the time period : 396

Duration : 867

Popularity : 30,142

2. Lotte Hotels Resorts’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lotte Hotels Resorts in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lotte Hotels Resorts in the recent period. As of 2020-09-03, among the Lotte Hotels Resorts‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, Lotte Hotels Resorts’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-03, Lotte Hotels Resorts‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Lotte Hotels Resorts

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lotte Hotels Resorts. We can see some advertising trends.

Top 1 Ad Creative of Lotte Hotels Resorts

Ad Details :

Headline :LOTTE HOTEL YANGON

Text :

Top 2 Ad Creative of Lotte Hotels Resorts

Ad Details :

Headline :LOTTE HOTEL YANGON

Text :

Top 3 Ad Creative of Lotte Hotels Resorts

Ad Details :

Headline :LOTTE HOTEL YANGON

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 437 437 437
Popularity 999 999 999
Dimensions 1450 x 1950 2048 x 1365 2048 x 1365
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Spain,United Kingdom,Myanmar,Switzerland,Russia,Germany,France,Monaco Russia,Spain,France,Monaco,United Kingdom,Switzerland,Myanmar,Germany Myanmar,United Kingdom,Monaco,Switzerland,Spain,Russia,France,Germany
Language Vietnamese Vietnamese Vietnamese

Through the above analysis, we can see that the most effective channel for Lotte Hotels Resorts in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Lotte Hotels Resorts’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lotte Hotels Resorts, you can click the app name below to view related reports.