lotte.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the lotte.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps lotte.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of lotte.com
App Name : lotte.com
Logo：
OS : Android
Network : Google Ads(Admob),Akane
Developer : Lotteshopping Co., ltd
Publisher : Red Fish - Kirmizi Balik,SylsDeals – Deals & Discounts,Draw Card Greeting Doodle Wish,Connected 9 Ball (コネクテッドナインボール),Unlock the lock,School Baby Daycare,Online Shopping Myanmar,How to Draw Flowers,العاب ذكاء اطفال و بنات تعليمية التعليم و الذكاء
Total creative ads during the time period : 38
Duration : 391
Popularity : 2,672
Check ASO Keywords of lotte.com
2. lotte.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser lotte.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of lotte.com in the recent period. As of 2021-05-26, among the lotte.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, lotte.com's the proportion of networks impressions are placed like this:
Akane's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, lotte.com‘s network with the most ads is Akane and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of lotte.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of lotte.com. We can see some advertising trends.
Top 1 Ad Creative of lotte.com
Ad Details ：
Headline ：더욱 풍성한 추석은 롯데ON에서
Text ：미리 준비하는 추석명절선물, 롯데ON에서 BEST 명절선물세트 확인하자
Top 2 Ad Creative of lotte.com
Ad Details ：
Headline ：더욱 빵빵해진 롯데ON
Text ：롯데ON이니깐 가능한 쇼핑 혜택
Top 3 Ad Creative of lotte.com
Ad Details ：
Headline ：롯데ON
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 11 | 8 |
| Popularity | 562 | 74 | 57 |
| Dimensions | 512 x 250 | 640 x 360 | 1200 x 628 |
| Creative Type | Image | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Akane |
| Related Ads | 3 | 1 | 3 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for lotte.com in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free lotte.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to lotte.com, you can click the app name below to view related reports, or you can find more info in ASOTools.