Lucid: Visual Book Insights Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lucid: Visual Book Insights's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lucid: Visual Book Insights.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lucid: Visual Book Insights
App Name : Lucid: Visual Book Insights
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Polywise, Inc.
Publisher : Instagram,Facebook,OLX Classifieds,Famous Poetry,Encuentro Siniestro,Pic Crossword Puzzles and Quiz
Total creative ads during the time period : 255
Duration : 362
Popularity : 30,209
Check ASO Keywords of Lucid: Visual Book Insights
2. Lucid: Visual Book Insights’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lucid: Visual Book Insights in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lucid: Visual Book Insights in the recent period. As of 2021-03-14, among the Lucid: Visual Book Insights‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.02%, Playable Ads category's proportion is 0.0%, Image category's proportion is 46.9%, Carousel category's proportion is 7.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Lucid: Visual Book Insights's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.19%,
Instagram's proportion is 24.94%,
Audience Network's proportion is 24.74%,
Messenger's proportion is 24.14%,
's proportion is .
In the date of 2021-03-14, Lucid: Visual Book Insights‘s network with the most ads is Instagram and its proportion is 25.66%.
3. Top 3 Ad Creative Analysis of Lucid: Visual Book Insights
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lucid: Visual Book Insights. We can see some advertising trends.
Top 1 Ad Creative of Lucid: Visual Book Insights
Ad Details ：
Headline ：Tap through in 15 minutes
Text ：
Top 2 Ad Creative of Lucid: Visual Book Insights
Ad Details ：
Headline ：Tap through in 15 minutes
Text ：
Top 3 Ad Creative of Lucid: Visual Book Insights
Ad Details ：
Headline ：Lucid: Great Ideas Visualized
Text ：Ryan, Lucid user: "I usually fall asleep reading but I can barely put Lucid down." Visual insights from top nonfiction books.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 241 | 241 | 148 |
| Popularity | 682 | 680 | 593 |
| Dimensions | 340 x 426 | 340 x 426 | 640 x 800 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 6 | 6 | 2 |
| Countries | United States,France,United Kingdom,Spain,Netherlands,Canada,Norway,Thailand,Singapore,Hong Kong,Germany,Philippines,New Zealand,Malaysia,Australia | United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lucid: Visual Book Insights in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lucid: Visual Book Insights's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lucid: Visual Book Insights, you can click the app name below to view related reports, or you can find more info in ASOTools.