Lucky Town Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lucky Town's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lucky Town.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lucky Town
App Name : Lucky Town
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : CC GAMES
Publisher : Instagram,Happy Wheels,数学トレーニング（中学1年・2年・3年の数学計算勉強アプリ）,饿 植物,极端的重型卡车-驾驶 & 运输货物 3D,免费VIP书城：海量小说离线阅读
Total creative ads during the time period : 1,500
Duration : 251
Popularity : 132,688
Check ASO Keywords of Lucky Town
2. Lucky Town’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lucky Town in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lucky Town in the recent period. As of 2021-03-15, among the Lucky Town‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lucky Town's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.3%,
Facebook's proportion is 31.26%,
Messenger's proportion is 18.73%,
Audience Network's proportion is 18.7%,
's proportion is .
In the date of 2021-03-15, Lucky Town‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lucky Town
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lucky Town. We can see some advertising trends.
Top 1 Ad Creative of Lucky Town
Ad Details ：
Headline ：❗️Play more, win more❗️
Text ：Feel So bored at Home?❗️Try Our App 🔥Win rewards!❗️
Top 2 Ad Creative of Lucky Town
Ad Details ：
Headline ：❗️Play more, win more❗️
Text ：Feel So bored at Home?❗️Try Our App 🔥Win rewards!❗️
Top 3 Ad Creative of Lucky Town
Ad Details ：
Headline ：❗️Play more, win more❗️
Text ：Feel So bored at Home?❗️Try Our App 🔥Win rewards!❗️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 172 | 172 |
| Popularity | 988 | 988 | 988 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lucky Town in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lucky Town's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lucky Town, you can click the app name below to view related reports, or you can find more info in ASOTools.