Luko, home insurance made simple Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Luko, home insurance made simple's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Luko, home insurance made simple.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Luko, home insurance made simple
App Name : Luko, home insurance made simple
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Luko
Publisher : Instagram,Facebook,Pro des Mots™,AlSalam Coran temps de prière Qibla Athan mosquées,Blue Light Filter - Night Mode, Night Shift,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 698
Duration : 524
Popularity : 76,386
Check ASO Keywords of Luko, home insurance made simple
2. Luko, home insurance made simple’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Luko, home insurance made simple in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Luko, home insurance made simple in the recent period. As of 2021-03-16, among the Luko, home insurance made simple‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.22%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Luko, home insurance made simple's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.65%,
Messenger's proportion is 25.65%,
Facebook's proportion is 24.35%,
Instagram's proportion is 24.35%,
's proportion is .
In the date of 2021-03-16, Luko, home insurance made simple‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Luko, home insurance made simple
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Luko, home insurance made simple. We can see some advertising trends.
Top 1 Ad Creative of Luko, home insurance made simple
Ad Details ：
Headline ：Assurez-vous dès 5€/m sans engagement
Text ：Luko, la néo-assurance habitation simple, sans engagement et 100% en ligne 🚀
Top 2 Ad Creative of Luko, home insurance made simple
Ad Details ：
Headline ：La néo-assurance dès 5€/mois. Simple. Rapide. Sans engagement.
Text ：Zéro paperasse : Luko résilie votre ancien contrat pour vous.
Top 3 Ad Creative of Luko, home insurance made simple
Ad Details ：
Headline ：Assurez-vous dès 5€/m sans engagement
Text ：Luko, la néo-assurance habitation simple, sans engagement et 100% en ligne 🚀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 140 | 137 | 111 |
| Popularity | 930 | 921 | 800 |
| Dimensions | 400 x 400 | 400 x 224 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands,Martinique,Madagascar,Qatar,Ukraine,Gambia,Bangladesh,Poland,Slovak,Armenia,Indonesia,Reunion,South Africa,Sweden,Luxembourg,Peru,Mauritius,Serbia and Montenegro,Pakistan | Lebanon,New Zealand,Gambia,Dominican,Israel,Sweden,Chad,Serbia and Montenegro,Iceland,Ghana,Turkey,French Guiana,United Kingdom,Brazil,Comoros,Croatia,Cameroon,Jordan,Venezuela | China,Poland,Turkey,Indonesia,United Kingdom,Algeria,Albania,Germany,Azerbaijan,Moldavia,Togo,Uruguay,Vietnam,Puerto Rico,Iceland,Uzbekistan,New Caledonia,Morocco,Romania |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Luko, home insurance made simple in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Luko, home insurance made simple's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Luko, home insurance made simple, you can click the app name below to view related reports, or you can find more info in ASOTools.