LullaMe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LullaMe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LullaMe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LullaMe
App Name : LullaMe
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : RightSpot Ltd
Publisher : Instagram
Total creative ads during the time period : 12
Duration : 449
Popularity : 11,026
Check ASO Keywords of LullaMe
2. LullaMe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LullaMe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LullaMe in the recent period. As of 2020-12-03, among the LullaMe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-03, LullaMe's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.75%,
Instagram's proportion is 31.79%,
Messenger's proportion is 24.27%,
Audience Network's proportion is 11.19%,
's proportion is .
In the date of 2020-12-03, LullaMe‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of LullaMe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LullaMe. We can see some advertising trends.
Top 1 Ad Creative of LullaMe
Ad Details ：
Headline ：Заказать просто и выгодно 👉
Text ：Финская инновация для детского сна наконец-то доступна в России 🤩 Решение для сна LullaMe Solina помогает молодым родителям избавиться от бессонницы👇
Top 2 Ad Creative of LullaMe
Ad Details ：
Headline ：Заказать просто и выгодно 👉
Text ：Финская инновация для детского сна наконец-то доступна в России 🤩 Решение для сна LullaMe Solina помогает молодым родителям избавиться от бессонницы👇
Top 3 Ad Creative of LullaMe
Ad Details ：
Headline ：KLIKKAA UNTA PERHEELLE
Text ：Saknar din vardag extra händer? ❤️ LullaMe Solina främjar hela familjens välmående, genom att stöda utvecklingen av barnets sömn. LullaMe Solina Sleep Solution förkortar tiden att somna, förlänger sömntiden och erbjuder tryggt gung för att lugna ett oroligt eller rastlöst barn. #happierfamilies #lullamebaby
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 252 | 252 | 448 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia,Zimbabwe,Italy,France,United Kingdom,Curaçao,Netherlands,Denmark,Ireland,Finland,Hong Kong | Russia,Zimbabwe,Italy,France,United Kingdom,Curaçao,Netherlands,Denmark,Ireland,Finland,Hong Kong | Sweden,Finland,Brunei,Denmark,Dominican,Somalia |
| Language | Russian | Russian | NA |
Through the above analysis, we can see that the most effective channel for LullaMe in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free LullaMe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LullaMe, you can click the app name below to view related reports, or you can find more info in ASOTools.