Lume Wellness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lume Wellness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lume Wellness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lume Wellness
App Name : Lume Wellness
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : LUME HUBBARD LLC
Publisher : Facebook,Instagram
Total creative ads during the time period : 16
Duration : 53
Popularity : 3,841
Check ASO Keywords of Lume Wellness
2. Lume Wellness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lume Wellness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lume Wellness in the recent period. As of 2021-03-09, among the Lume Wellness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Lume Wellness's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.44%,
Facebook's proportion is 24.85%,
Audience Network's proportion is 24.85%,
Messenger's proportion is 24.85%,
's proportion is .
In the date of 2021-03-09, Lume Wellness‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lume Wellness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lume Wellness. We can see some advertising trends.
Top 1 Ad Creative of Lume Wellness
Ad Details ：
Headline ：Lume for Unlimited Spa Days
Text ：Right now, maintaining a strong immune system is the name of the game. From cryotherapy to infrared saunas—get unlimited spa days with Lume Unlimited Membership!
Top 2 Ad Creative of Lume Wellness
Ad Details ：
Headline ：Lume for Unlimited Spa Days
Text ：Right now, maintaining a strong immune system is the name of the game. From cryotherapy to infrared saunas—get unlimited spa days with Lume Unlimited Membership!
Top 3 Ad Creative of Lume Wellness
Ad Details ：
Headline ：Lume for Unlimited Spa Days
Text ：Right now, maintaining a strong immune system is the name of the game. From cryotherapy to infrared saunas—get unlimited spa days with Lume Unlimited Membership!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 52 | 52 | 52 |
| Popularity | 294 | 294 | 293 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lume Wellness in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Lume Wellness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lume Wellness, you can click the app name below to view related reports, or you can find more info in ASOTools.