Lumen - Mature Over 50s Dating Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lumen - Mature Over 50s Dating's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lumen - Mature Over 50s Dating.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lumen - Mature Over 50s Dating

App Name : Lumen - Mature Over 50s Dating

Logo：

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Lumen App

Publisher : 快阅小说 - 免费 全本 网络 小说,Photo Lab: Picture Editor App,NovelPlus,SoundTube Free Music Player,Explorer for Picasa,Stamp Buffet by PhotoUp,北京实时公交-实时到站信息查询,English Study Box for Hindi Speakers,FahFahs Stamp by PhotoUp,Instant Camera - One Touch On Screen To Record

Total creative ads during the time period : 10,000

Duration : 714

Popularity : 276,629

Check ASO Keywords of Lumen - Mature Over 50s Dating

2. Lumen - Mature Over 50s Dating’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lumen - Mature Over 50s Dating in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lumen - Mature Over 50s Dating in the recent period. As of 2020-10-10, among the Lumen - Mature Over 50s Dating‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-10, Lumen - Mature Over 50s Dating's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

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In the date of 2020-10-10, Lumen - Mature Over 50s Dating‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Lumen - Mature Over 50s Dating

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lumen - Mature Over 50s Dating. We can see some advertising trends.

Top 1 Ad Creative of Lumen - Mature Over 50s Dating

Ad Details ：

Headline ：The 🥇Dating App for Over 50s

Text ：We're changing the rules of the game 👨💕👩

Top 2 Ad Creative of Lumen - Mature Over 50s Dating

Ad Details ：

Headline ：Lumen - Over 50 Dating

Text ：Lumen is the first ever FREE dating app specifically designed for over 50s. Create a...

Top 3 Ad Creative of Lumen - Mature Over 50s Dating

Ad Details ：

Headline ：The 🥇 Dating App for Over 50s

Text ：Lumen is the first dating app designed for over 50s. Create a profile in 1 min & meet people in your area!

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Lumen - Mature Over 50s Dating in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Lumen - Mature Over 50s Dating's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lumen - Mature Over 50s Dating, you can click the app name below to view related reports, or you can find more info in ASOTools.

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