Lumi by Pampers - Baby Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lumi by Pampers - Baby Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lumi by Pampers - Baby Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lumi by Pampers - Baby Tracker
App Name : Lumi by Pampers - Baby Tracker
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : PROCTER & GAMBLE INTERAMERICAS INC
Publisher : Instagram,Facebook
Total creative ads during the time period : 145
Duration : 258
Popularity : 18,115
Check ASO Keywords of Lumi by Pampers - Baby Tracker
2. Lumi by Pampers - Baby Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lumi by Pampers - Baby Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lumi by Pampers - Baby Tracker in the recent period. As of 2021-03-15, among the Lumi by Pampers - Baby Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lumi by Pampers - Baby Tracker's the proportion of networks impressions are placed like this:
Messenger's proportion is 27.52%,
Instagram's proportion is 27.47%,
Facebook's proportion is 22.5%,
Audience Network's proportion is 22.5%,
's proportion is .
In the date of 2021-03-15, Lumi by Pampers - Baby Tracker‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lumi by Pampers - Baby Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lumi by Pampers - Baby Tracker. We can see some advertising trends.
Top 1 Ad Creative of Lumi by Pampers - Baby Tracker
Ad Details ：
Headline ：SAVE UP TO 25%
Text ：🚨 Site-Wide Holiday Sale 🚨
🛌 Get 25% off Lumi by Pampers' award-winning sleep system
🧠 Learn from expert pediatric sleep coaches risk-free
💤 The first all-in-one system that combines expert sleep coach tutorials with personalized data for $109
⭐ 8 out of 10 parents say Lumi improved their baby's sleep
⭐ Make informed decisions based on real-time data
⭐ Start understanding how to take control of your family's sleep
#ad
Top 2 Ad Creative of Lumi by Pampers - Baby Tracker
Ad Details ：
Headline ：SAVE UP TO 25%
Text ：🚨 Site-Wide Holiday Sale 🚨
🛌 Get 25% off Lumi by Pampers' award-winning sleep system
🧠 Learn from expert pediatric sleep coaches risk-free
💤 The first all-in-one system that combines expert sleep coach tutorials with personalized data for $109
⭐ 8 out of 10 parents say Lumi improved their baby's sleep
⭐ Make informed decisions based on real-time data
⭐ Start understanding how to take control of your family's sleep
#ad
Top 3 Ad Creative of Lumi by Pampers - Baby Tracker
Ad Details ：
Headline ：SAVE UP TO 25%
Text ：🚨 Site-Wide Holiday Sale 🚨
🛌 Get 25% off Lumi by Pampers' award-winning sleep system
🧠 Learn from expert pediatric sleep coaches risk-free
💤 The first all-in-one system that combines expert sleep coach tutorials with personalized data for $109
⭐ 8 out of 10 parents say Lumi improved their baby's sleep
⭐ Make informed decisions based on real-time data
⭐ Start understanding how to take control of your family's sleep
#ad
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 110 | 110 | 110 |
| Popularity | 661 | 660 | 659 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lumi by Pampers - Baby Tracker in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lumi by Pampers - Baby Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lumi by Pampers - Baby Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.