Lumi by Pampers - Baby Tracker Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lumi by Pampers - Baby Tracker’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lumi by Pampers - Baby Tracker.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lumi by Pampers - Baby Tracker

App Name : Lumi by Pampers - Baby Tracker

Logo

Lumi by Pampers - Baby Tracker-SocialPeta

OS : iOS

Network : Instagram,Facebook,Audience Network

Developer : PROCTER & GAMBLE INTERAMERICAS INC

Publisher :

Total creative ads during the time period : 37

Duration : 62

Popularity : 2,390

2. Lumi by Pampers - Baby Tracker’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lumi by Pampers - Baby Tracker in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lumi by Pampers - Baby Tracker in the recent period. As of 2020-09-06, among the Lumi by Pampers - Baby Tracker‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Lumi by Pampers - Baby Tracker’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-06, Lumi by Pampers - Baby Tracker‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Lumi by Pampers - Baby Tracker

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lumi by Pampers - Baby Tracker. We can see some advertising trends.

Top 1 Ad Creative of Lumi by Pampers - Baby Tracker

Ad Details :

Headline :Lumi by Pampers

Text :Named one of Newsweek's best products of 2020, the Lumi Smart Baby Monitor helps parents see, hear, and even soothe baby.

Top 2 Ad Creative of Lumi by Pampers - Baby Tracker

Ad Details :

Headline :Lumi by Pampers

Text :Monitor Baby Overnight

Top 3 Ad Creative of Lumi by Pampers - Baby Tracker

Ad Details :

Headline :SAVE 15% with code: BF15

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 8 7
Popularity 92 66 63
Dimensions 720 x 720 720 x 900 320 x 400
Creative Type Video Video Video
Network Instagram Instagram Instagram
Related Ads 2 1 1
Countries United Kingdom,Canada,United States,Australia United Kingdom,Australia,Canada,United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Lumi by Pampers - Baby Tracker in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Lumi by Pampers - Baby Tracker’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lumi by Pampers - Baby Tracker, you can click the app name below to view related reports.