LumiHealth Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LumiHealth's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LumiHealth.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LumiHealth
App Name : LumiHealth
Logo：
OS : iOS
Network : Facebook,Instagram,Yahoo
Developer : Health Promotion Board
Publisher : Instagram,Facebook
Total creative ads during the time period : 96
Duration : 175
Popularity : 12,903
Check ASO Keywords of LumiHealth
2. LumiHealth’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LumiHealth in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LumiHealth in the recent period. As of 2021-03-15, among the LumiHealth‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, LumiHealth's the proportion of networks impressions are placed like this:
Facebook's proportion is 64.29%,
Instagram's proportion is 35.71%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, LumiHealth‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of LumiHealth
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LumiHealth. We can see some advertising trends.
Top 1 Ad Creative of LumiHealth
Ad Details ：
Headline ：Earn up to $380 in rewards with LumiHealth
Text ：Unlock personalised health challenges and be rewarded for your everyday healthy actions. Download the LumiHealth app today.
Top 2 Ad Creative of LumiHealth
Ad Details ：
Headline ：Go on a health adventure with LumiHealth app
Text ：Use Apple Watch to track your daily healthy actions! Make them all count towards rewards of up to $380 worth of eVouchers.
Top 3 Ad Creative of LumiHealth
Ad Details ：
Headline ：Earn up to $380 in rewards with LumiHealth
Text ：LumiHealth - Your personalised health app that rewards you for staying active, making healthier food choices, and more. Download the app today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 104 | 104 |
| Popularity | 624 | 607 | 513 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Yahoo | Yahoo |
| Related Ads | 1 | 2 | 3 |
| Countries | Canada,Australia,United States,United Kingdom | Canada,United Kingdom,United States,Australia | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LumiHealth in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free LumiHealth's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LumiHealth, you can click the app name below to view related reports, or you can find more info in ASOTools.