Lux Express Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lux Express's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lux Express.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lux Express
App Name : Lux Express
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Lux Express
Publisher : Facebook,Instagram
Total creative ads during the time period : 42
Duration : 33
Popularity : 4,287
Check ASO Keywords of Lux Express
2. Lux Express’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lux Express in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lux Express in the recent period. As of 2021-02-28, among the Lux Express‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Lux Express's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.04%,
Instagram's proportion is 25.04%,
Messenger's proportion is 25.04%,
Audience Network's proportion is 24.87%,
's proportion is .
In the date of 2021-02-28, Lux Express‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lux Express
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lux Express. We can see some advertising trends.
Top 1 Ad Creative of Lux Express
Ad Details ：
Headline ：Одна цена, две поездки
Text ：➡️⬅️ Пн-Чт билеты туда-обратно по Эстонии по цене одной поездки. Путешествуй между городами комфортно и выгодно с Lux Express!
Top 2 Ad Creative of Lux Express
Ad Details ：
Headline ：Одна цена, две поездки
Text ：➡️⬅️ Пн-Чт билеты туда-обратно по Эстонии по цене одной поездки. Путешествуй между городами комфортно и выгодно с Lux Express!
Top 3 Ad Creative of Lux Express
Ad Details ：
Headline ：Одна цена, две поездки
Text ：➡️⬅️ Пн-Чт билеты туда-обратно по Эстонии по цене одной поездки. Путешествуй между городами комфортно и выгодно с Lux Express!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 32 | 32 | 32 |
| Popularity | 154 | 154 | 154 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Lux Express in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Lux Express's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lux Express, you can click the app name below to view related reports, or you can find more info in ASOTools.