Lyft Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lyft's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lyft.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lyft

App Name : Lyft

Logo：

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Lyft, Inc.

Publisher : Instagram,Co Tuong Up,Fotor - Photo Editor&Collage,Canasta - Card Game,Сканер QR-кодов и штрих-кодов,Facebook,Ludo King,Car Driving Simulator: SF,GulogGratis

Total creative ads during the time period : 4,763

Duration : 2,591

Popularity : 116,027

Check ASO Keywords of Lyft

2. Lyft’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lyft in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lyft in the recent period. As of 2021-05-28, among the Lyft‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Lyft's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-28, Lyft‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Lyft

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lyft. We can see some advertising trends.

Top 1 Ad Creative of Lyft

Ad Details ：

Headline ：Save Miles & Money

Text ：

Top 2 Ad Creative of Lyft

Ad Details ：

Headline ：Grab the wheel

Text ：Shift gears — make money driving with Lyft. Earn $2,350 in your first month, guaranteed.

Top 3 Ad Creative of Lyft

Ad Details ：

Headline ：Apply Today

Text ：Make $800 in your first month, guaranteed — take-home earnings that are 100% yours. Grab...

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Lyft in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Lyft's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lyft, you can click the app name below to view related reports, or you can find more info in ASOTools.

meusucesso

gamepoint-bingo-free-bingo-games

upturn-credit

neou

relax-melodies-sleep-sounds