M-Pesa Tanzania Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the M-Pesa Tanzania's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps M-Pesa Tanzania.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of M-Pesa Tanzania
App Name : M-Pesa Tanzania
Logo：
OS : Android
Network : Twitter,Instagram,Facebook
Developer : Vodacom M-Pesa Tanzania
Publisher : Instagram,Facebook,Text Free: Free Text Plus Call
Total creative ads during the time period : 126
Duration : 691
Popularity : 12,066
Check ASO Keywords of M-Pesa Tanzania
2. M-Pesa Tanzania’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser M-Pesa Tanzania in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of M-Pesa Tanzania in the recent period. As of 2021-04-07, among the M-Pesa Tanzania‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-07, M-Pesa Tanzania's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-04-07, M-Pesa Tanzania‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of M-Pesa Tanzania
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of M-Pesa Tanzania. We can see some advertising trends.
Top 1 Ad Creative of M-Pesa Tanzania
Ad Details ：
Headline ：
Text ：M-Pesa inazidi kuusimplifaisha ulimwengu wako wa kifedha kwa kukupa michongo ya aina yake deileee. Sasa unaweza kudunduliza kupitia M-Pawa ndani ya M-Pesa App bila stress! Update au Pakua M-Pesa app kupitia Play Store au App Store. #MpesaApp #PesaNiMpesa #NiRahisiTu
Top 2 Ad Creative of M-Pesa Tanzania
Ad Details ：
Headline ：
Text ：M-Pesa inazidi kuusimplifaisha ulimwengu wako wa kifedha kwa kukupa michongo ya aina yake deileee. Sasa unaweza kudunduliza kupitia M-Pawa ndani ya M-Pesa App bila stress! Update au Pakua M-Pesa app kupitia Play Store au App Store. #MpesaApp #PesaNiMpesa #NiRahisiTu
Top 3 Ad Creative of M-Pesa Tanzania
Ad Details ：
Headline ：
Text ：M-Pesa inazidi kuusimplifaisha ulimwengu wako wa kifedha kwa kukupa michongo ya aina yake deileee. Sasa unaweza kudunduliza kupitia M-Pawa ndani ya M-Pesa App bila stress! Update au Pakua M-Pesa app kupitia Play Store au App Store. #MpesaApp #PesaNiMpesa #NiRahisiTu
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 42 | 42 |
| Popularity | 223 | 222 | 222 |
| Dimensions | 426 x 236 | 426 x 236 | 426 x 236 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for M-Pesa Tanzania in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free M-Pesa Tanzania's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to M-Pesa Tanzania, you can click the app name below to view related reports, or you can find more info in ASOTools.