M&S Singapore Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the M&S Singapore's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps M&S Singapore.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of M&S Singapore
App Name : M&S Singapore
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Al-Futtaim Group
Publisher : Instagram
Total creative ads during the time period : 33
Duration : 108
Popularity : 4,245
Check ASO Keywords of M&S Singapore
2. M&S Singapore’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser M&S Singapore in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of M&S Singapore in the recent period. As of 2020-11-29, among the M&S Singapore‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-29, M&S Singapore's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-29, M&S Singapore‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of M&S Singapore
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of M&S Singapore. We can see some advertising trends.
Top 1 Ad Creative of M&S Singapore
Ad Details ：
Headline ：Get M&S favourites delivered to you with the new M&S SG App
Text ：🎊 THE M&S SINGAPORE APP IS NOW LIVE! 🎊
Yes, we heard you. 📢 We are finally launching our very own M&S home delivery app so that you can order your M&S favourites direct to your doorstep. No need for a grocery run when you can have over 1,500 M&S products, including fresh produce and wine, at your fingertips! 🍷 🍗 🍅
🚚 Get them delivered the next day when you order before 3pm. Enjoy $15 OFF^ your first order when you shop in-app with us today! 🤩
#ThisIsNotJust any food, this is the delicious M&S range of food, from ready-to-eat meals to party snacks just a click away. 😋
📲 Download the FREE app on App Store or Google Play now at https://bit.ly/mandssgapp.
^Min. $150 nett spending is required
#MarksandSpencer #MarksandSpencerSG
Top 2 Ad Creative of M&S Singapore
Ad Details ：
Headline ：Get M&S favourites delivered to you with the new M&S SG App
Text ：🎊 THE M&S SINGAPORE APP IS NOW LIVE! 🎊
Yes, we heard you. 📢 We are finally launching our very own M&S home delivery app so that you can order your M&S favourites direct to your doorstep. No need for a grocery run when you can have over 1,500 M&S products, including fresh produce and wine, at your fingertips! 🍷 🍗 🍅
🚚 Get them delivered the next day when you order before 3pm. Enjoy $15 OFF^ your first order when you shop in-app with us today! 🤩
#ThisIsNotJust any food, this is the delicious M&S range of food, from ready-to-eat meals to party snacks just a click away. 😋
📲 Download the FREE app on App Store or Google Play now at https://bit.ly/mandssgapp.
^Min. $150 nett spending is required
#MarksandSpencer #MarksandSpencerSG
Top 3 Ad Creative of M&S Singapore
Ad Details ：
Headline ：Get M&S favourites delivered to you with the new M&S SG App
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 78 | 78 |
| Popularity | 595 | 588 | 585 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Singapore | Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for M&S Singapore in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free M&S Singapore's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to M&S Singapore, you can click the app name below to view related reports, or you can find more info in ASOTools.