Magazine Luiza: Black Friday Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Magazine Luiza: Black Friday's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Magazine Luiza: Black Friday.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Magazine Luiza: Black Friday
App Name : Magazine Luiza: Black Friday
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),Facebook
Developer : Luiza Lab Consultoria em Inovacao Ltda
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,Montage Video Musique,MakeupPlus - Virtual Makeup,Un día más culto,CloudPets Lite,MySQL QueryDB Client,开箱模拟器 for 皇室战争
Total creative ads during the time period : 10,000
Duration : 2,180
Popularity : 4,084,514
Check ASO Keywords of Magazine Luiza: Black Friday
2. Magazine Luiza: Black Friday’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Magazine Luiza: Black Friday in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Magazine Luiza: Black Friday in the recent period. As of 2021-03-13, among the Magazine Luiza: Black Friday‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Magazine Luiza: Black Friday's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.57%,
Audience Network's proportion is 25.27%,
Instagram's proportion is 24.58%,
Messenger's proportion is 24.58%,
's proportion is .
In the date of 2021-03-13, Magazine Luiza: Black Friday‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Magazine Luiza: Black Friday
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Magazine Luiza: Black Friday. We can see some advertising trends.
Top 1 Ad Creative of Magazine Luiza: Black Friday
Ad Details ：
Headline ：Mundo de Ofertas só no App.
Text ：Cosméticos, tênis, mercado. Tem no App Magalu. Aproveite para comprar com desconto.
Top 2 Ad Creative of Magazine Luiza: Black Friday
Ad Details ：
Headline ：Cheirinho de roupa lavada.
Text ：Produtos para lavar sua roupa.
Top 3 Ad Creative of Magazine Luiza: Black Friday
Ad Details ：
Headline ：Baixe agora mesmo e aproveite ;)
Text ：Só no Super App Magalu você tem FRETE GRÁTIS* e muito DINHEIRO DE VOLTA em milhares de produtos. Tudo isso com a ENTREGA MAIS RÁPIDA DO BRASIL. Demais, né?! Baixe agora mesmo e aproveite ;) *Confira regras e exceções para frete grátis e dinheiro de volta.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 58 | 96 |
| Popularity | 268 | 196 | 186 |
| Dimensions | 640 x 360 | 640 x 360 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 2 | 2 | 4 |
| Countries | Portugal,Angola,Brazil | Brazil,Portugal,Angola | Angola,Portugal,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Magazine Luiza: Black Friday in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Magazine Luiza: Black Friday's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Magazine Luiza: Black Friday, you can click the app name below to view related reports, or you can find more info in ASOTools.