Magenta SmartHome Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Magenta SmartHome's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Magenta SmartHome.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Magenta SmartHome
App Name : Magenta SmartHome
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Telekom Deutschland GmbH
Publisher : Instagram,Facebook
Total creative ads during the time period : 309
Duration : 404
Popularity : 39,615
Check ASO Keywords of Magenta SmartHome
2. Magenta SmartHome’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Magenta SmartHome in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Magenta SmartHome in the recent period. As of 2021-05-23, among the Magenta SmartHome‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.79%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Magenta SmartHome's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.89%,
Facebook's proportion is 28.37%,
Audience Network's proportion is 21.41%,
Messenger's proportion is 21.33%,
's proportion is .
In the date of 2021-05-23, Magenta SmartHome‘s network with the most ads is Facebook and its proportion is 26.74%.
3. Top 3 Ad Creative Analysis of Magenta SmartHome
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Magenta SmartHome. We can see some advertising trends.
Top 1 Ad Creative of Magenta SmartHome
Ad Details ：
Headline ：Entdecke die Vorteile von Magenta SmartHome
Text ：Mehr Sicherheit, mehr Komfort oder mehr Energiesparen. Ein smartes Zuhause bringt so einige Vorteile mit sich. Hier klicken und gleich informieren.
Top 2 Ad Creative of Magenta SmartHome
Ad Details ：
Headline ：68 € sparen 🤩
Text ：Es ist Zeit dein Zuhause zu revolutionieren. Starte mit dem Starter Set Zuhause im Blick dein smartes Zuhause.
✅ Lieferung nach Wunschtag und -zeit
✅ Klimaneutraler Versand
Jetzt shoppen.
Top 3 Ad Creative of Magenta SmartHome
Ad Details ：
Headline ：68 € sparen 🤩
Text ：Es ist Zeit dein Zuhause zu revolutionieren. Starte mit dem Starter Set Zuhause im Blick dein smartes Zuhause.
✅ Lieferung nach Wunschtag und -zeit
✅ Klimaneutraler Versand
Jetzt shoppen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 128 | 174 | 174 |
| Popularity | 938 | 909 | 909 |
| Dimensions | 1200 x 627 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Liechtenstein,Germany,Austria | Austria,Germany,Liechtenstein | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Magenta SmartHome in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Magenta SmartHome's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Magenta SmartHome, you can click the app name below to view related reports, or you can find more info in ASOTools.