Mahjong Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mahjong’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mahjong.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mahjong
App Name : Mahjong
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : CanaryDroid
Publisher : Text Free: WiFi Calling App,Ameba,Block Puzzle NEW,Treehouse Table,SHAREit - Transfer Share,USA Weather forecast,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 1,384
Duration : 708
Popularity : 123,100
2. Mahjong’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Mahjong in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mahjong in the recent period. As of 2020-09-07, among the Mahjong‘s ad creative, the Html category’s proportion is 2.41%, Video category’s proportion is 91.57%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 6.02%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Mahjong’s the proportion of networks impressions are placed like this:
Audience Network’s proportion is 23.77%,
Instagram’s proportion is 23.77%,
Messenger’s proportion is 23.77%,
Facebook’s proportion is 23.7%,
Google Ads(Admob)’s proportion is 4.99%.
In the date of 2020-09-07, Mahjong‘s network with the most ads is Facebook and its proportion is 24.1%.
3. Top 3 Ad Creative Analysis of Mahjong
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mahjong. We can see some advertising trends.
Top 1 Ad Creative of Mahjong
Ad Details ：
Headline ：Aha! Mahjong crush time!
Text ：
Top 2 Ad Creative of Mahjong
Ad Details ：
Headline ：Aha! Mahjong crush time!
Text ：
Top 3 Ad Creative of Mahjong
Ad Details ：
Headline ：Relax & Match! ⭐⭐⭐⭐⭐
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 92 | 79 |
| Popularity | 880 | 712 | 591 |
| Dimensions | 224 x 400 | 400 x 224 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mahjong in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mahjong’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mahjong, you can click the app name below to view related reports.