MailChimp Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MailChimp’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MailChimp.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MailChimp
App Name : MailChimp
OS : iOS
Network : Facebook,Twitter,Pinterest
Developer : The Rocket Science Group LLC
Publisher : FreeCell Champion HD
Total creative ads during the time period : 331
Duration : 2,234
Popularity : 11,586
2. MailChimp’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MailChimp in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MailChimp in the recent period. As of 2020-09-07, among the MailChimp‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MailChimp’s the proportion of networks impressions are placed like this:
YouTube’s proportion is 67.37%,
Instagram’s proportion is 29.61%,
Facebook’s proportion is 1.82%,
Pinterest’s proportion is 1.2%,
’s proportion is .
In the date of 2020-09-07, MailChimp‘s network with the most ads is YouTube and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of MailChimp
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MailChimp. We can see some advertising trends.
Top 1 Ad Creative of MailChimp
Ad Details ：
Headline ：RefreshSMB Engage Brand BrandPlatform Learn More 15s
Text ：The All-in-One Marketing Platform from Mailchimp http://www.mailchimp.com Be the first to see our newest videos! Subscribe to the Mailchimp channel: http://bit.ly/2M26ETn More Mailchimp: Facebook: http://expi.co/01mXdf Twitter: http://expi.co/01mXdj Instagram: http://expi.co/01mXdm LinkedIn: http://expi.co/01mXdn Pinterest: http://expi.co/01mXdo
Top 2 Ad Creative of MailChimp
Ad Details ：
Top 3 Ad Creative of MailChimp
Ad Details ：
Headline ：Target fans based on their needs.
Basic Info of Top 3 Ad Creative
|Dimensions||1280 x 720||300 x 60||400 x 400|
|Countries||Ecuador,Spain,Italy,Russia,Turkey||France,Turkey,Bulgaria,Azerbaijan||Australia,United States,Canada,United Kingdom|
Through the above analysis, we can see that the most effective channel for MailChimp in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free MailChimp’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MailChimp, you can click the app name below to view related reports.