MailOnline Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MailOnline's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MailOnline.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MailOnline
App Name : MailOnline
Logo：
OS : iOS
Network : Facebook,Twitter,Audience Network
Developer : dmg media ltd
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout,Fotor - Photo Editor&Collage
Total creative ads during the time period : 349
Duration : 2,026
Popularity : 30,146
Check ASO Keywords of MailOnline
2. MailOnline’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MailOnline in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MailOnline in the recent period. As of 2021-05-27, among the MailOnline‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, MailOnline's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, MailOnline‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of MailOnline
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MailOnline. We can see some advertising trends.
Top 1 Ad Creative of MailOnline
Ad Details ：
Headline ：Couple who matched on Bumble by chance
Text ：Mark Lusted, 30, from Bedfordshire, was making his way through Heathrow airport for a trip to France when he unexpectedly matched with Leah Woolridge-McPherson, 29, from Toronto on Bumble.
Top 2 Ad Creative of MailOnline
Ad Details ：
Headline ：OSCARS 2020: Best dressed stars shine despite SOGGY red carpet
Text ：What an amazing son ❤️
Top 3 Ad Creative of MailOnline
Ad Details ：
Headline ：Vanessa Bryant announces public memorial for Kobe and Gianna
Text ：The date for the memorial is February 24, 2020, which was a conscious choice. Two was Gianna's jersey number, 24 was Kobe's and 20 is the amount of years he was a Laker.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 1 | 1 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 636 x 382 | 636 x 382 | 636 x 382 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Philippines | United Kingdom,Australia,Canada,United States |
| Language | English | Filipino | English |
Through the above analysis, we can see that the most effective channel for MailOnline in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MailOnline's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MailOnline, you can click the app name below to view related reports, or you can find more info in ASOTools.