Makro mCard Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Makro mCard's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Makro mCard.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Makro mCard
App Name : Makro mCard
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Makro SA (Pty) Ltd
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,Treehouse Table,SHAREit - Transfer & Share
Total creative ads during the time period : 1,225
Duration : 1,017
Popularity : 86,331
Check ASO Keywords of Makro mCard
2. Makro mCard’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Makro mCard in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Makro mCard in the recent period. As of 2021-05-16, among the Makro mCard‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, Makro mCard's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.43%,
Instagram's proportion is 25.43%,
Messenger's proportion is 25.43%,
Facebook's proportion is 23.72%,
's proportion is .
In the date of 2021-05-16, Makro mCard‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Makro mCard
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Makro mCard. We can see some advertising trends.
Top 1 Ad Creative of Makro mCard
Ad Details ：
Headline ：Speedqueen 10.5 Kg Top Loader Washing Machine
Text ：Don't miss out on great deals at Makro, we have everything you need in one place.
Top 2 Ad Creative of Makro mCard
Ad Details ：
Headline ：Speedqueen 10.5 Kg Top Loader Washing Machine
Text ：Don't miss out on great deals at Makro, we have everything you need in one place.
Top 3 Ad Creative of Makro mCard
Ad Details ：
Headline ：Karcher K7 Premium High-pressure Cleaner
Text ：Don't miss out on great deals at Makro, we have everything you need in one place.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 64 | 64 |
| Popularity | 400 | 397 | 397 |
| Dimensions | 600 x 600 | ||
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | United Kingdom,Canada,Australia,United States | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Makro mCard in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Makro mCard's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Makro mCard, you can click the app name below to view related reports, or you can find more info in ASOTools.