Makuake（マクアケ） Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Makuake（マクアケ）'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Makuake（マクアケ）.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Makuake（マクアケ）
App Name : Makuake（マクアケ）
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Makuake, Inc.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 4,643
Duration : 1,015
Popularity : 362,147
Check ASO Keywords of Makuake（マクアケ）
2. Makuake（マクアケ）’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Makuake（マクアケ） in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Makuake（マクアケ） in the recent period. As of 2021-03-15, among the Makuake（マクアケ）‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Makuake（マクアケ）'s the proportion of networks impressions are placed like this:
Facebook's proportion is 83.47%,
Audience Network's proportion is 4.64%,
Instagram's proportion is 4.64%,
Messenger's proportion is 4.64%,
Google Ads(Admob)'s proportion is 2.62%.
In the date of 2021-03-15, Makuake（マクアケ）‘s network with the most ads is Facebook and its proportion is 70.83%.
3. Top 3 Ad Creative Analysis of Makuake（マクアケ）
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Makuake（マクアケ）. We can see some advertising trends.
Top 1 Ad Creative of Makuake（マクアケ）
Ad Details ：
Headline ：『リアルパティーヌ札入』【ダークブラウン】
Text ：まるで油絵の様な本革財布をあなたはまだ知らない・・・。
未染色の革を用い、縫製後の財布に職人が染色。大人だけが持つことを許された贅沢な光沢感を詳細ページを確認！
【詳しくはこちら】からmakuakeサイトにて！
Top 2 Ad Creative of Makuake（マクアケ）
Ad Details ：
Headline ：『リアルパティーヌ』【−染色−】
Text ：まるで油絵の様な本革財布をあなたはまだ知らない・・・。
未染色の革を用い、縫製後の財布に職人が染色。大人だけが持つことを許された贅沢な光沢感を詳細ページを確認！
【詳しくはこちら】からmakuakeサイトにて！
Top 3 Ad Creative of Makuake（マクアケ）
Ad Details ：
Headline ：『リアルパティーヌ札入』【ダークブラウン】
Text ：まるで油絵の様な本革財布をあなたはまだ知らない・・・。
未染色の革を用い、縫製後の財布に職人が染色。大人だけが持つことを許された贅沢な光沢感を詳細ページを確認！
【詳しくはこちら】からmakuakeサイトにて！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 499 | 515 | 513 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 2048 x 1365 | 2048 x 1536 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Makuake（マクアケ） in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Makuake（マクアケ）'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Makuake（マクアケ）, you can click the app name below to view related reports, or you can find more info in ASOTools.