MangoTV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MangoTV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MangoTV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MangoTV
App Name : MangoTV
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : 湖南快乐阳光互动娱乐传媒有限公司
Publisher : Instagram,Facebook,Toolwiz Photos - Pro Editor,Square Fit Size -Photo Editor &Photo Collage Maker,Selfie - Enstyle,Face Camera－Snappy Photo
Total creative ads during the time period : 5,689
Duration : 959
Popularity : 419,271
Check ASO Keywords of MangoTV
2. MangoTV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MangoTV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MangoTV in the recent period. As of 2021-03-15, among the MangoTV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.04%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.96%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MangoTV's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.18%,
Messenger's proportion is 24.96%,
Instagram's proportion is 24.94%,
Facebook's proportion is 24.92%,
's proportion is .
In the date of 2021-03-15, MangoTV‘s network with the most ads is Audience Network and its proportion is 25.42%.
3. Top 3 Ad Creative Analysis of MangoTV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MangoTV. We can see some advertising trends.
Top 1 Ad Creative of MangoTV
Ad Details ：
Headline ：芒果TV，尽享热门视频资源
Text ：海量独家资源，最新最火的视频节目，尽在芒果TV。现在下载，立刻开启极致娱乐里程！
Top 2 Ad Creative of MangoTV
Ad Details ：
Headline ：芒果TV，尽享热门视频资源
Text ：海量独家资源，最新最火的视频节目，尽在芒果TV。现在下载，立刻开启极致娱乐里程！
Top 3 Ad Creative of MangoTV
Ad Details ：
Headline ：芒果TV，尽享热门视频资源
Text ：海量独家资源，最新最火的视频节目，尽在芒果TV。现在下载，立刻开启极致娱乐里程！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 413 | 413 | 457 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 628 | ||
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Spain,United States,United Kingdom,Singapore,Germany,Australia,France,Canada,Taiwan,Malaysia | France,Australia,United States,Canada,Singapore,Germany,United Kingdom,Spain,Malaysia,Taiwan | Taiwan |
| Language | Chinese (Simplified) | Chinese (Simplified) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for MangoTV in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MangoTV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MangoTV, you can click the app name below to view related reports, or you can find more info in ASOTools.