Marcellis Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Marcellis's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marcellis.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Marcellis
App Name : Marcellis
Logo：
OS : Android
Network : Facebook,Instagram
Developer : Supplerus
Publisher : Instagram
Total creative ads during the time period : 243
Duration : 696
Popularity : 66,583
Check ASO Keywords of Marcellis
2. Marcellis’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Marcellis in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Marcellis in the recent period. As of 2021-03-16, among the Marcellis‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Marcellis's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Marcellis‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Marcellis
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marcellis. We can see some advertising trends.
Top 1 Ad Creative of Marcellis
Ad Details ：
Headline ：
Text ：Лучше одной пиццы может быть только 3 пиццы! Закажите выгодные комбо-наборы с доставкой!
Top 2 Ad Creative of Marcellis
Ad Details ：
Headline ：
Text ：Готовим вместе с Марчеллис 🍽
Бренд-шеф Марчеллис - Никита Шачнев, научит быстро и красиво готовить ресторанные блюда не выходя из дома. Пасты, горячие блюда, равиолли,супы, а также фитнес рецепты уже доступны к просмотру на сайте.
Также в каждом видео-рецепте вы можете в один клик заказать нужные для готовки ингредиенты на дом 🥒
Переходите смотреть рецепты!
Top 3 Ad Creative of Marcellis
Ad Details ：
Headline ：
Text ：Готовим вместе с Марчеллис 🍽
Бренд-шеф Марчеллис - Никита Шачнев, научит быстро и красиво готовить ресторанные блюда не выходя из дома. Пасты, горячие блюда, равиолли,супы, а также фитнес рецепты уже доступны к просмотру на сайте.
Также в каждом видео-рецепте вы можете в один клик заказать нужные для готовки ингредиенты на дом 🥒
Переходите смотреть рецепты!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 320 | 193 | 175 |
| Popularity | 999 | 990 | 981 |
| Dimensions | 900 x 667 | 600 x 600 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Marcellis in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Marcellis's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Marcellis, you can click the app name below to view related reports, or you can find more info in ASOTools.