Marshmello Music Dance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Marshmello Music Dance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marshmello Music Dance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Marshmello Music Dance
App Name : Marshmello Music Dance
Logo：
OS : iOS
Network : Audience Network,Mobvista,AppLovin
Developer : Gamejam Co.
Publisher : Instagram,Tap Tap Music-Pop Songs,Facebook,High School Story,Talking Tom Gold Run,梦幻花园 (Gardenscapes),开箱模拟器 for 皇室战争
Total creative ads during the time period : 82
Duration : 583
Popularity : 9,077
Check ASO Keywords of Marshmello Music Dance
2. Marshmello Music Dance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Marshmello Music Dance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Marshmello Music Dance in the recent period. As of 2021-01-28, among the Marshmello Music Dance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-28, Marshmello Music Dance's the proportion of networks impressions are placed like this:
Audience Network's proportion is 48.72%,
Facebook's proportion is 18.31%,
Instagram's proportion is 18.31%,
Messenger's proportion is 14.65%,
's proportion is .
In the date of 2021-01-28, Marshmello Music Dance‘s network with the most ads is Audience Network and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Marshmello Music Dance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marshmello Music Dance. We can see some advertising trends.
Top 1 Ad Creative of Marshmello Music Dance
Ad Details ：
Headline ：🎵 Can you beat all the songs? 🎵
Text ：👆Play the Official Marshmello Game now!👇
Top 2 Ad Creative of Marshmello Music Dance
Ad Details ：
Headline ：🎵 Can you beat all the songs? 🎵
Text ：👆Play the Official Marshmello Game now!👇
Top 3 Ad Creative of Marshmello Music Dance
Ad Details ：
Headline ：🎵 Can you beat all the songs? 🎵
Text ：👆Play the Official Marshmello Game now!👇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 67 | 67 | 67 |
| Popularity | 482 | 480 | 478 |
| Dimensions | 400 x 224 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Marshmello Music Dance in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Marshmello Music Dance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Marshmello Music Dance, you can click the app name below to view related reports, or you can find more info in ASOTools.