Martha & Marley Spoon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Martha & Marley Spoon's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Martha & Marley Spoon.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Martha & Marley Spoon
App Name : Martha & Marley Spoon
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Marley Spoon
Publisher : Instagram,Facebook,Ameba,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Blue Light Filter - Night Mode, Night Shift,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 3,797
Duration : 969
Popularity : 419,710
Check ASO Keywords of Martha & Marley Spoon
2. Martha & Marley Spoon’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Martha & Marley Spoon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Martha & Marley Spoon in the recent period. As of 2021-03-14, among the Martha & Marley Spoon‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Martha & Marley Spoon's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.79%,
Facebook's proportion is 27.72%,
Audience Network's proportion is 27.71%,
Messenger's proportion is 16.78%,
's proportion is .
In the date of 2021-03-14, Martha & Marley Spoon‘s network with the most ads is Facebook and its proportion is 27.94%.
3. Top 3 Ad Creative Analysis of Martha & Marley Spoon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Martha & Marley Spoon. We can see some advertising trends.
Top 1 Ad Creative of Martha & Marley Spoon
Ad Details ：
Headline ：Get $10 Off with Code: HEY10
Text ：Get $10 off your next Martha & Marley Spoon box using code: HEY10
Why? Because you deserve deliciously different cooking every week. Plan ahead. Order when you want. Skip any week and pause at anytime.
Top 2 Ad Creative of Martha & Marley Spoon
Ad Details ：
Headline ：Get $10 Off with Code: HEY10
Text ：Get $10 off your next Martha & Marley Spoon box using code: HEY10
Why? Because you deserve deliciously different cooking every week. Plan ahead. Order when you want. Skip any week and pause at anytime.
Top 3 Ad Creative of Martha & Marley Spoon
Ad Details ：
Headline ：Get $10 Off with Code: HEY10
Text ：Get $10 off your next Martha & Marley Spoon box using code: HEY10
Why? Because you deserve deliciously different cooking every week. Plan ahead. Order when you want. Skip any week and pause at anytime.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 169 | 169 | 169 |
| Popularity | 988 | 988 | 988 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Martha & Marley Spoon in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Martha & Marley Spoon's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Martha & Marley Spoon, you can click the app name below to view related reports, or you can find more info in ASOTools.