Match.com – Local Dating App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Match.com – Local Dating App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Match.com – Local Dating App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Match.com – Local Dating App
App Name : Match.com – Local Dating App
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Match.com International Limited
Publisher : Instagram,Facebook,YoCutie - The #real Dating App,Fotor - Photo Editor&Collage,GulogGratis,Entutele
Total creative ads during the time period : 2,868
Duration : 987
Popularity : 446,389
Check ASO Keywords of Match.com – Local Dating App
2. Match.com – Local Dating App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Match.com – Local Dating App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Match.com – Local Dating App in the recent period. As of 2021-03-15, among the Match.com – Local Dating App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 81.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Match.com – Local Dating App's the proportion of networks impressions are placed like this:
Messenger's proportion is 24.26%,
Instagram's proportion is 24.1%,
Audience Network's proportion is 21.85%,
Facebook's proportion is 20.89%,
Google Ads(Admob)'s proportion is 8.9%.
In the date of 2021-03-15, Match.com – Local Dating App‘s network with the most ads is Facebook and its proportion is 21.67%.
3. Top 3 Ad Creative Analysis of Match.com – Local Dating App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Match.com – Local Dating App. We can see some advertising trends.
Top 1 Ad Creative of Match.com – Local Dating App
Ad Details ：
Headline ：Møt din beste match
Text ：
Top 2 Ad Creative of Match.com – Local Dating App
Ad Details ：
Headline ：#StartSomethingReal
Text ：
Top 3 Ad Creative of Match.com – Local Dating App
Ad Details ：
Headline ：Sign up now ✅
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 267 | 225 | 296 |
| Popularity | 999 | 997 | 979 |
| Dimensions | 266 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Norway | Canada,United Kingdom,United States,Australia | United Kingdom,Australia,Canada,United States |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Match.com – Local Dating App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Match.com – Local Dating App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Match.com – Local Dating App, you can click the app name below to view related reports, or you can find more info in ASOTools.