Match.com – Local Dating App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Match.com – Local Dating App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Match.com – Local Dating App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Match.com – Local Dating App

App Name : Match.com – Local Dating App

Logo

Match.com – Local Dating App-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Match.com International Limited

Publisher : YoCutie - The #real Dating App,Fotor - Photo Editor & Collage,Entutele,GulogGratis: Køb & sælg,RandomTalk (Random Chat),Q Scan for Netflix,FilmMob MY

Total creative ads during the time period : 1,826

Duration : 798

Popularity : 203,292

2. Match.com – Local Dating App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Match.com – Local Dating App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Match.com – Local Dating App in the recent period. As of 2020-09-07, among the Match.com – Local Dating App‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 16.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Match.com – Local Dating App’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Match.com – Local Dating App‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Match.com – Local Dating App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Match.com – Local Dating App. We can see some advertising trends.

Top 1 Ad Creative of Match.com – Local Dating App

Ad Details :

Headline :Møt din beste match

Text :

Top 2 Ad Creative of Match.com – Local Dating App

Ad Details :

Headline :#StartSomethingReal

Text :

Top 3 Ad Creative of Match.com – Local Dating App

Ad Details :

Headline :View pics of local women ✅

Text :Start online dating with Match. Sign up for free and get access to singles’ dating profiles, attend Match singles nights & events near you. Register today!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 267 225 333
Popularity 999 997 972
Dimensions 266 x 400 400 x 400 1200 x 1200
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 3
Countries Norway Canada,United Kingdom,United States,Australia Australia,United States,United Kingdom,Canada
Language NA English English

Through the above analysis, we can see that the most effective channel for Match.com – Local Dating App in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Match.com – Local Dating App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Match.com – Local Dating App, you can click the app name below to view related reports.