Matrimonio.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Matrimonio.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Matrimonio.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Matrimonio.com
App Name : Matrimonio.com
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Matrimonio WP Italia, S.R.L.
Publisher : Instagram,Facebook,POTO - Photo Collage Editor,Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique
Total creative ads during the time period : 454
Duration : 1,713
Popularity : 55,764
Check ASO Keywords of Matrimonio.com
2. Matrimonio.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Matrimonio.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Matrimonio.com in the recent period. As of 2021-03-15, among the Matrimonio.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Matrimonio.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Matrimonio.com‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Matrimonio.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Matrimonio.com. We can see some advertising trends.
Top 1 Ad Creative of Matrimonio.com
Ad Details ：
Headline ：App Gratis per le Nozze.
Text ：Le Tue Nozze Passo Passo.
Top 2 Ad Creative of Matrimonio.com
Ad Details ：
Headline ：
Text ：Trova tutti i fornitori per organizzare facilmente il tuo Matrimonio.
Top 3 Ad Creative of Matrimonio.com
Ad Details ：
Headline ：
Text ：Trova tutti i fornitori per organizzare facilmente il tuo Matrimonio.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 213 | 80 | 80 |
| Popularity | 703 | 598 | 596 |
| Dimensions | 288 x 512 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Messenger | |
| Related Ads | 3 | 1 | 1 |
| Countries | Italy | Italy | |
| Language | NA | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Matrimonio.com in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Matrimonio.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Matrimonio.com, you can click the app name below to view related reports, or you can find more info in ASOTools.