McAlister's Deli Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the McAlister's Deli's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McAlister's Deli.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of McAlister's Deli
App Name : McAlister's Deli
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : McAlister's Deli
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Universal Email App
Total creative ads during the time period : 340
Duration : 1,430
Popularity : 73,628
Check ASO Keywords of McAlister's Deli
2. McAlister's Deli’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser McAlister's Deli in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of McAlister's Deli in the recent period. As of 2021-03-10, among the McAlister's Deli‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, McAlister's Deli's the proportion of networks impressions are placed like this:
Audience Network's proportion is 36.65%,
Instagram's proportion is 36.65%,
Facebook's proportion is 26.69%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, McAlister's Deli‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of McAlister's Deli
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McAlister's Deli. We can see some advertising trends.
Top 1 Ad Creative of McAlister's Deli
Ad Details ：
Headline ：New McAlister’s Rewards
Text ：Earning crave-worthy rewards has never been easier, with bigger, better, sweeter McAlister’s Rewards on our fresh, new app.
Top 2 Ad Creative of McAlister's Deli
Ad Details ：
Headline ：Order on Our New App
Text ：Get the app to get your favorites fast! Download now to order ahead and get a free tea just for joining McAlister’s Rewards.
Top 3 Ad Creative of McAlister's Deli
Ad Details ：
Headline ：New McAlister’s Rewards
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 204 | 204 | 175 |
| Popularity | 996 | 996 | 986 |
| Dimensions | 320 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for McAlister's Deli in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free McAlister's Deli's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to McAlister's Deli, you can click the app name below to view related reports, or you can find more info in ASOTools.