McDo+ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the McDo+’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDo+.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of McDo+

App Name : McDo+

Logo

McDo+-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : McDonald's France

Publisher : Candy Dessert Making Food Games for Kids,汽车着色书:有轿车,卡车及更多的手指画着色页!,Pocoyo Disco,Baby Cookie Maker - kids games,Ice Princess Mermaid: Girl Makeup & Dress Up Games,i Fishing Lite,图画书的女孩:手指绘画着色页时尚,猫,小马更多!,可口的包子 - 美味包子做法大全,Parkour For Everyday

Total creative ads during the time period : 178

Duration : 449

Popularity : 19,889

2. McDo+’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser McDo+ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of McDo+ in the recent period. As of 2020-09-07, among the McDo+‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, McDo+’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, McDo+‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of McDo+

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDo+. We can see some advertising trends.

Top 1 Ad Creative of McDo+

Ad Details :

Headline :Commandez plus rapidement

Text :Commandez directement dans l

Top 2 Ad Creative of McDo+

Ad Details :

Headline :McDo France

Text :‎The McDo France app becomes McDo+ to offer you more simplicity. Get access to all McDo+ services right now: - Loyalty*: activate it and identify yourself during each visit. - Delivery*: choose delivery for more actions and less interruptions during your everyday life. - Click&Collect: prepare you...

Top 3 Ad Creative of McDo+

Ad Details :

Headline :McDo France

Text :‎The McDo France app becomes McDo+ to offer you more simplicity. Get access to all McDo+ services right now: - Loyalty*: activate it and identify yourself during each visit. - Delivery*: choose delivery for more actions and less interruptions during your everyday life. - Click&Collect: prepare you...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 140 66 66
Popularity 547 420 420
Dimensions 640 x 360 1000 x 1200 1000 x 1200
Creative Type Video Image Image
Network Google Ads(Admob) Messenger Facebook
Related Ads 2 1 1
Countries Central African,Congo,Belgium,Monaco,France,Luxembourg,Switzerland France France
Language French English English

Through the above analysis, we can see that the most effective channel for McDo+ in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free McDo+’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to McDo+, you can click the app name below to view related reports.