McDo Philippines Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the McDo Philippines’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDo Philippines.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of McDo Philippines

App Name : McDo Philippines

Logo

McDo Philippines-SocialPeta

OS : iOS

Network : Facebook,Instagram,Twitter

Developer : Golden Arches Development Corporation

Publisher :

Total creative ads during the time period : 57

Duration : 448

Popularity : 9,592

2. McDo Philippines’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser McDo Philippines in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of McDo Philippines in the recent period. As of 2020-08-31, among the McDo Philippines‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, McDo Philippines’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, McDo Philippines‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of McDo Philippines

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDo Philippines. We can see some advertising trends.

Top 1 Ad Creative of McDo Philippines

Ad Details :

Headline :MCDONALDS.COM.PH

Text :McDelivery is now No-Touch for your safety. You will receive your orders without direct contact from our riders.

Top 2 Ad Creative of McDo Philippines

Ad Details :

Headline :McDonald's

Text :Nasiraan man si Vancie ng sapatos sa trabaho, para sa kanya, symbol ‘to ng lahat ng napuntahan niya at pupuntahan pa. Read her full McDonald’s story here: https://mcdonalds.com.ph/press-center/vancie-jane-cubelo

Top 3 Ad Creative of McDo Philippines

Ad Details :

Headline :Join McDonald’s Philippines.

Text :We’re hiring! Learn and grow when you become part of our team as a Service Crew or Guest Experience Manager. Bring your resumé when you visit us on: For Service Crew Hiring: July 5, 2019 McDonald’s Unciano (7AM – 4PM) Tycoon Centre, Pearl Drive, San Antonio, Pasig City July 8, 2019 McDonald’s Tycoon (7AM – 4PM) Tycoon Centre, Pearl Drive, San Antonio, Pasig City July 11, 2019 McDonald’s Bluebay Macapagal (9AM – 3PM) Diosdado Macapagal Boulevard, Pasay City July 12, 2019 McDonald’s Gensan Highway (8AM – 5PM) Santiagio Junction, National Highway, General Santos City July 20, 2019 McDonald’s McKinley West (8AM – 2PM) Le Grand Avenue, McKinley West, Taguig City July 23, 2019 McDonald’s Dau (9AM – 5PM) MacArthur Highway, Dau, Mabalacat, Pampanga July 24, 2019 McDonald’s Motorway (9AM – 5PM) MacArthur Highway, Tarlac City, Tarlac July 25, 2019 McDonald’s CB Mall (9AM – 5PM) CB Mall R- McArthur Highway, Urdaneta City For Guest Experience Manager Hiring: July 15, 2019 McDonald’s Quezon Avenue (8AM – 2PM) Quezon Avenue, corner West 4th, Quezon City August 1, 2019 McDonald’s Jones (10AM – 5PM) EMSU Building, Jone Avenue Sta. Cruz, Cebu City

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 13 18
Popularity 999 989 757
Dimensions 320 x 400 640 x 960 1080 x 1080
Creative Type Video Image Image
Network Facebook Facebook Facebook
Related Ads 1 2 7
Countries Australia,Canada,United Kingdom,United States Philippines Philippines
Language English Filipino English

Through the above analysis, we can see that the most effective channel for McDo Philippines in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free McDo Philippines’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to McDo Philippines, you can click the app name below to view related reports.