McDonald's Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the McDonald's's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDonald's.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of McDonald's
App Name : McDonald's
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : McDonald's Apps
Publisher : Instagram,Facebook,Treehouse Table,Korean Food Recipes - 10k Recipes,Universal Email App,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,USA Weather forecast,Tandem Language Exchange: Speak & learn languages
Total creative ads during the time period : 10,000
Duration : 1,330
Popularity : 725,311
Check ASO Keywords of McDonald's
2. McDonald's’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser McDonald's in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of McDonald's in the recent period. As of 2021-03-15, among the McDonald's‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 49.13%, Carousel category's proportion is 0.87%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, McDonald's's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.49%,
Instagram's proportion is 33.43%,
Messenger's proportion is 15.42%,
Audience Network's proportion is 11.47%,
Google Ads(Admob)'s proportion is 1.18%.
In the date of 2021-03-15, McDonald's‘s network with the most ads is Facebook and its proportion is 32.85%.
3. Top 3 Ad Creative Analysis of McDonald's
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDonald's. We can see some advertising trends.
Top 1 Ad Creative of McDonald's
Ad Details ：
Headline ：Tải ứng dụng McDonald's nhận ngay khuyến mãi
Text ：TẶNG COMBO GÀ RÁN MIỄN PHÍ CHO LẦN ĐẦU TẢI APP McDONALD’S.
McFans lần đầu tạo tài khoản ứng dụng McDonald’s sẽ nhận được combo gồm 1 phần gà rán McDonald's và 1 phần French Fries (hoặc cơm) MIỄN PHÍ cho hóa đơn mua hàng bất kì tại hệ thống McDonald's.
Nhanh tay tải app McDonald's để thưởng thức món gà rán trứ danh và nhận nhiều ưu đãi hấp dẫn khác nhé.
#McDonalds #McDonaldsVietnam #ThêmGắnKếtThêmVui
Top 2 Ad Creative of McDonald's
Ad Details ：
Headline ：McDonald's
Text ：BARU! Nasi Uduk McD makin lengkap dengan Ayam Suwir! Nasi uduk gurih, sambal, telur, bawang goreng dan ayam suwir bikin damai pagimu! Jadi jam berapa mau ke McD? Jangan kesiangan ya jam 05.00 - 11.00 pagi hanya Rp16,364 sebelum pajak sudah bisa dapat yang #1Sarapan5Sempurna
Top 3 Ad Creative of McDonald's
Ad Details ：
Headline ：Miễn phí 2 miếng gà rán
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 322 | 2 | 296 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1920 x 1080 | 720 x 720 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Indonesia | Vietnam |
| Language | Vietnamese | Indonesian | Vietnamese |
Through the above analysis, we can see that the most effective channel for McDonald's in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free McDonald's's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to McDonald's, you can click the app name below to view related reports, or you can find more info in ASOTools.