McDougall Bay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the McDougall Bay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDougall Bay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of McDougall Bay
App Name : McDougall Bay
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Push Interactions, Inc.
Publisher : Instagram,Facebook,中央天气预报-精准预报实时天气变化,沙挖掘机模拟器 - 操作起重机和传动卡车在这个模拟游戏,ゲームの王様リバーシ,Multi Level 7 Car Parking Garage Park Training Lot,Tranca Online,2048恋爱版-经典恋爱养成游戏
Total creative ads during the time period : 386
Duration : 727
Popularity : 25,015
Check ASO Keywords of McDougall Bay
2. McDougall Bay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser McDougall Bay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of McDougall Bay in the recent period. As of 2021-05-19, among the McDougall Bay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, McDougall Bay's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-19, McDougall Bay‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of McDougall Bay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDougall Bay. We can see some advertising trends.
Top 1 Ad Creative of McDougall Bay
Ad Details ：
Headline ：The Leader in Online Equipment Auctions
Text ：At McDougall Auctioneers, we're the Leader in Online Equipment Auctions.
Make online bids, purchases, & add favourites to the watch list to ensure you never miss an item! 💸
👉 Whether you're a buyer or a seller, we make the process quick & convenient!
Top 2 Ad Creative of McDougall Bay
Ad Details ：
Headline ：The Leader in Online Equipment Auctions
Text ：At McDougall Auctioneers, we're the Leader in Online Equipment Auctions.
Make online bids, purchases, & add favourites to the watch list to ensure you never miss an item! 💸
👉 Whether you're a buyer or a seller, we make the process quick & convenient!
Top 3 Ad Creative of McDougall Bay
Ad Details ：
Headline ：The Leader in Online Equipment Auctions
Text ：At McDougall Auctioneers, we're the Leader in Online Equipment Auctions.
Make online bids, purchases, & add favourites to the watch list to ensure you never miss an item! 💸
👉 Whether you're a buyer or a seller, we make the process quick & convenient!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 148 | 148 | 148 |
| Popularity | 483 | 481 | 478 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 3 | 3 |
| Countries | Canada,Australia,United States,United Kingdom | Canada,Australia,United States,United Kingdom | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for McDougall Bay in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free McDougall Bay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to McDougall Bay, you can click the app name below to view related reports, or you can find more info in ASOTools.