MDLIVE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MDLIVE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MDLIVE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MDLIVE
App Name : MDLIVE
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : MDLIVE, Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Twins Babysitter Daycare - Caring Games,Nono Picross - Nonogram logic puzzle games,7 Minute Workout
Total creative ads during the time period : 487
Duration : 667
Popularity : 57,290
Check ASO Keywords of MDLIVE
2. MDLIVE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MDLIVE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MDLIVE in the recent period. As of 2021-03-16, among the MDLIVE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MDLIVE's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.62%,
Messenger's proportion is 33.56%,
Facebook's proportion is 29.83%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, MDLIVE‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of MDLIVE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MDLIVE. We can see some advertising trends.
Top 1 Ad Creative of MDLIVE
Ad Details ：
Headline ：Novelty Care
Text ：
Top 2 Ad Creative of MDLIVE
Ad Details ：
Headline ：MDLIVEInc
Text ：CDC warns Coronavirus to spread & flu season to continue. Limit your exposure with MDLIVE.
Top 3 Ad Creative of MDLIVE
Ad Details ：
Headline ：Covered by most insurance
Text ：MDLIVE licensed therapists and board-certified psychiatrists will help you feel your best again from the privacy of your home. Talk to a mental health expert by secure video or phone.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 302 | 354 | 129 |
| Popularity | 999 | 929 | 474 |
| Dimensions | 640 x 334 | 640 x 640 | 400 x 208 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 4 | 3 |
| Countries | United Kingdom,Australia,Canada,United States | United Kingdom,Canada,United States,Australia | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MDLIVE in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MDLIVE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MDLIVE, you can click the app name below to view related reports, or you can find more info in ASOTools.