MeDirect Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MeDirect's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MeDirect.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MeDirect

App Name : MeDirect

Logo：

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : MeDirect Bank SA

Publisher : Instagram,Facebook

Total creative ads during the time period : 110

Duration : 249

Popularity : 10,459

Check ASO Keywords of MeDirect

2. MeDirect’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MeDirect in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MeDirect in the recent period. As of 2021-03-12, among the MeDirect‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, MeDirect's the proportion of networks impressions are placed like this:

Messenger's proportion is 25.33%,

Instagram's proportion is 25.24%,

Facebook's proportion is 24.87%,

Audience Network's proportion is 24.56%,

's proportion is .

In the date of 2021-03-12, MeDirect‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of MeDirect

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MeDirect. We can see some advertising trends.

Top 1 Ad Creative of MeDirect

Ad Details ：

Headline ：MeDirect, Malta's first digital Bank!

Text ：Save with competitive rates, security you can trust and a smart, simple online banking experience on all your devices. Open a fixed-term savings account today and benefit from a 1% p.a. interest rate on a 6-month term deposit in GBP.

#medirect # thinkaheadbankahead #startwiththis #thebankthatgivesyoumore

MeDirect Bank (Malta) plc, is licensed to undertake the business of banking in terms of the Banking Act (Cap. 371). The Bank is a participant in the Depositor Compensation Scheme established under the Maltese laws. Rate quoted is gross of tax on a per annum basis. Interest is paid into a savings account. Accounts can be opened with a minimum of £100 and funds cannot be withdrawn before maturity date. Terms and Conditions apply and are available upon request.

Top 2 Ad Creative of MeDirect

Ad Details ：

Headline ：MeDirect, Malta's first digital Bank!

Text ：Save with competitive rates, security you can trust and a smart, simple online banking experience on all your devices. Open a fixed-term savings account today and benefit from a 1% p.a. interest rate on a 6-month term deposit in GBP.

#medirect # thinkaheadbankahead #startwiththis #thebankthatgivesyoumore

MeDirect Bank (Malta) plc, is licensed to undertake the business of banking in terms of the Banking Act (Cap. 371). The Bank is a participant in the Depositor Compensation Scheme established under the Maltese laws. Rate quoted is gross of tax on a per annum basis. Interest is paid into a savings account. Accounts can be opened with a minimum of £100 and funds cannot be withdrawn before maturity date. Terms and Conditions apply and are available upon request.

Top 3 Ad Creative of MeDirect

Ad Details ：

Headline ：MeDirect, Malta's first digital Bank!

Text ：Save with competitive rates, security you can trust and a smart, simple online banking experience on all your devices. Open a fixed-term savings account today and benefit from a 1% p.a. interest rate on a 6-month term deposit in GBP.

#medirect # thinkaheadbankahead #startwiththis #thebankthatgivesyoumore

MeDirect Bank (Malta) plc, is licensed to undertake the business of banking in terms of the Banking Act (Cap. 371). The Bank is a participant in the Depositor Compensation Scheme established under the Maltese laws. Rate quoted is gross of tax on a per annum basis. Interest is paid into a savings account. Accounts can be opened with a minimum of £100 and funds cannot be withdrawn before maturity date. Terms and Conditions apply and are available upon request.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for MeDirect in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free MeDirect's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MeDirect, you can click the app name below to view related reports, or you can find more info in ASOTools.

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