MedNet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MedNet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MedNet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MedNet
App Name : MedNet
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : MediCrowd Co., Ltd.
Publisher : Facebook,Instagram,Fruit Mania Free,Peacock Wallpaper,Celebrity Mommy's Newborn Twins Family Doctor - new baby salon games!,Learn English SS - British Eng (FREE)
Total creative ads during the time period : 232
Duration : 431
Popularity : 13,170
Check ASO Keywords of MedNet
2. MedNet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MedNet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MedNet in the recent period. As of 2021-05-24, among the MedNet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, MedNet's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.76%,
Instagram's proportion is 34.76%,
Messenger's proportion is 30.47%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, MedNet‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of MedNet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MedNet. We can see some advertising trends.
Top 1 Ad Creative of MedNet
Ad Details ：
Headline ：醫聯網｜線上醫師諮詢平台
Text ：
Top 2 Ad Creative of MedNet
Ad Details ：
Headline ：醫聯網
Text ：台灣最大 #線上醫療平台，34科、1000位 #台灣醫師 提供全球華人醫療諮詢服務，協助您解決看病前後的困擾。
Top 3 Ad Creative of MedNet
Ad Details ：
Headline ：【線上電話諮詢】解決海外台灣人就診不便的困擾
Text ：最近疫情再度升溫...泰國今確診又破2千例，確診數持續飆升，累積至今已近萬例，導致泰國醫療資源嚴重不足。
如親友在國外有健康上的突發需求，記得 #台灣醫聯網 集結醫療資源，提供 #線上醫師諮詢 給全球台灣人，如有必要再到當地就診，減少染疫風險！
#保護自己保護他人🧡
【線上電話諮詢】#最新上線
立即下載APP體驗📲
https://medi.pse.is/3e9m6w
【視訊醫師諮詢】#國外口碑極佳
聽聽海外台灣囝仔怎麼說👄
https://medi.pse.is/3ee49z
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 15 | 22 |
| Popularity | 122 | 111 | 81 |
| Dimensions | 400 x 152 | 960 x 540 | 600 x 314 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Taiwan | Vietnam,Thailand | Hong Kong,Thailand,Vietnam,Macau,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for MedNet in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MedNet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MedNet, you can click the app name below to view related reports, or you can find more info in ASOTools.