Meerkat Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Meerkat’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Meerkat.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Meerkat

App Name : Meerkat

Logo

Meerkat-SocialPeta

OS : iOS

Network : Facebook,Instagram,YouTube

Developer : comparethemarket.com

Publisher : POTO - Photo Frames & Collage,开箱模拟器 for 皇室战争,Un día más culto,GulogGratis: Køb & sælg,Video Editor with Music Star

Total creative ads during the time period : 73

Duration : 971

Popularity : 5,074

2. Meerkat’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Meerkat in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Meerkat in the recent period. As of 2020-09-06, among the Meerkat‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Meerkat’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 79.05%,

Facebook’s proportion is 20.95%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Meerkat‘s network with the most ads is Instagram and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of Meerkat

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Meerkat. We can see some advertising trends.

Top 1 Ad Creative of Meerkat

Ad Details :

Headline :Stay ahead of your bills.

Text :

Top 2 Ad Creative of Meerkat

Ad Details :

Headline :Stay ahead of your bills.

Text :

Top 3 Ad Creative of Meerkat

Ad Details :

Headline :Meerkat Meals. Now with 50% off pizzas from Pizza Hut Delivery.

Text :Peoples of UK, you can now get 50% off pizzas all week.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 58 57 1
Popularity 168 164 148
Dimensions 340 x 426 340 x 426 400 x 400
Creative Type Video Video Video
Network Instagram Instagram Facebook
Related Ads 2 2 1
Countries United Kingdom United Kingdom Canada,United States,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Meerkat in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Meerkat’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Meerkat, you can click the app name below to view related reports.