Meine IKK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Meine IKK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Meine IKK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Meine IKK
App Name : Meine IKK
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : IKK classic
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Fotor - Photo Editor&Collage,Blue Light Filter - Night Mode, Night Shift,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 210
Duration : 661
Popularity : 14,774
Check ASO Keywords of Meine IKK
2. Meine IKK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Meine IKK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Meine IKK in the recent period. As of 2021-05-27, among the Meine IKK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Meine IKK's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Meine IKK‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Meine IKK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Meine IKK. We can see some advertising trends.
Top 1 Ad Creative of Meine IKK
Ad Details ：
Headline ：Zuschuss für den Geburtsvorbereitungskurs
Text ：Damit die Familie von Beginn an bestens versorgt ist, bezuschusst die IKK classic die...
Top 2 Ad Creative of Meine IKK
Ad Details ：
Headline ：
Text ：Holen Sie mit Sport bis zu 150 Euro heraus! Mit dem starken IKK Bonus. Alle Vorteile entdecken: https://t.co/ep7Sbe0B5S https://t.co/XnWaib53tj
Top 3 Ad Creative of Meine IKK
Ad Details ：
Headline ：
Text ：Ausgezeichnet! Die IKK classic gehört auch 2020 zu den Top-Krankenkassen Deutschlands. Alle Vorteile entdecken: https://t.co/p4Y5vhJ9iN https://t.co/XQCFUrFVnO
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 55 | 39 | 39 |
| Popularity | 304 | 177 | 177 |
| Dimensions | 796 x 416 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 101 | 1 | 1 |
| Countries | Austria,Germany,Liechtenstein | Liechtenstein,Germany,Austria | Austria,Germany,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Meine IKK in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Meine IKK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Meine IKK, you can click the app name below to view related reports, or you can find more info in ASOTools.